More and more people are turning to short-term rentals and platforms like Airbnb as a pathway into entrepreneurship, tourism, and property investment. Social media is filled with stories of hosts generating passive income, building hospitality brands, and transforming ordinary apartments into profitable businesses.
But behind the success stories lies a more complicated reality. Questions around oversaturation, rising operational costs, tourism fluctuations, regulation, safety, and profitability are beginning to emerge.
We explored whether short-term rentals are still a viable business model on the continent and what aspiring hosts need to understand before entering the market with hospitality and rental entrepreneur, Tshidi Siyila.

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