Farmers Pride International is exploring an agriculture based cluster model in Botswana that seeks to connect farmers with processing, manufacturing, research, technology and markets, with the ambition of turning high value crops into entire industries.

 

Moringa, turmeric, ginger and Devil’s Claw are among the crops being positioned as potential drivers of value addition, employment, rural development and new export opportunities.

 

The idea is to move beyond exporting raw agricultural products and instead build value chains that create businesses and jobs around everything from processing and packaging to product development and distribution. We spoke to Elfas Zadzagomo, Executive President of Farmers Pride International.

Farmers Pride International is exploring an agriculture based cluster model in Botswana that seeks to connect farmers with processing, manufacturing, research, technology and markets, with the ambition of turning high value crops into entire industries.
&nbsp;
Moringa, turmeric, ginger and Devil&rsquo;s Claw are among the crops being positioned as potential drivers of value addition, employment, rural development and new export opportunities.
&nbsp;
The idea is to move beyond exporting raw agricultural products and instead build value chains that create businesses and jobs around everything from processing and packaging to product development and distribution. We spoke to Elfas Zadzagomo, Executive President of Farmers Pride International.

The Journal, with Mmatsheko Mosito is a human-interest platform that explores the stories shaping our world through a thoughtful, solutions-oriented lens.

The show brings together voices from across sectors in policy, agriculture, arts, health, youth development, and beyond to unpack issues that matter to everyday people.

With a distinct tone that is both grounded and reflective, The Journal goes beyond headlines to examine the deeper context, lived experiences, and long-term implications of today’s conversations.

It creates space for meaningful dialogue, knowledge-sharing, and perspective-building, while amplifying African voices and narratives on a global stage.

At its core, the show is about connection, connecting ideas to action, people to purpose, and audiences to a more conscious understanding of the world around them.

The Journal, with Mmatsheko Mosito is a human-interest platform that explores the stories shaping our world through a thoughtful, solutions-oriented lens.
The show brings together voices from across sectors in policy, agriculture, arts, health, youth development, and beyond&nbsp;to unpack issues that matter to everyday people.
With a distinct tone that is both grounded and reflective, The Journal goes beyond headlines to examine the deeper context, lived experiences, and long-term implications of today&rsquo;s conversations.
It creates space for meaningful dialogue, knowledge-sharing, and perspective-building, while amplifying African voices and narratives on a global stage.
At its core, the show is about connection, connecting ideas to action, people to purpose, and audiences to a more conscious understanding of the world around them.