The African continent has no shortage of farmers. It has no shortage of ideas either. Yet year after year, the continent continues to lose billions because too little of what we produce is processed, stored, or traded within Africa itself.For many agricultural entrepreneurs, the biggest hurdle isn't production. It's getting products across borders, accessing markets, and building businesses that can compete.

 

Few people have spent as much time working at the centre of those challenges as Lilian Oyugi. A project strategist with more than a decade of experience across food systems, agricultural trade, and environmental conservation, she has worked alongside farmers, entrepreneurs, governments, and development partners across the continent, helping build stronger agricultural enterprises and more resilient market systems.

The African continent has no shortage of farmers. It has no shortage of ideas either. Yet year after year, the continent continues to lose billions because too little of what we produce is processed, stored, or traded within Africa itself.For many agricultural entrepreneurs, the biggest hurdle isn't production. It's getting products across borders, accessing markets, and building businesses that can compete.
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Few people have spent as much time working at the centre of those challenges as Lilian Oyugi. A project strategist with more than a decade of experience across food systems, agricultural trade, and environmental conservation, she has worked alongside farmers, entrepreneurs, governments, and development partners across the continent, helping build stronger agricultural enterprises and more resilient market systems.

The Journal, with Mmatsheko Mosito is a human-interest platform that explores the stories shaping our world through a thoughtful, solutions-oriented lens.

The show brings together voices from across sectors in policy, agriculture, arts, health, youth development, and beyond to unpack issues that matter to everyday people.

With a distinct tone that is both grounded and reflective, The Journal goes beyond headlines to examine the deeper context, lived experiences, and long-term implications of today’s conversations.

It creates space for meaningful dialogue, knowledge-sharing, and perspective-building, while amplifying African voices and narratives on a global stage.

At its core, the show is about connection, connecting ideas to action, people to purpose, and audiences to a more conscious understanding of the world around them.

The Journal, with Mmatsheko Mosito is a human-interest platform that explores the stories shaping our world through a thoughtful, solutions-oriented lens.
The show brings together voices from across sectors in policy, agriculture, arts, health, youth development, and beyond&nbsp;to unpack issues that matter to everyday people.
With a distinct tone that is both grounded and reflective, The Journal goes beyond headlines to examine the deeper context, lived experiences, and long-term implications of today&rsquo;s conversations.
It creates space for meaningful dialogue, knowledge-sharing, and perspective-building, while amplifying African voices and narratives on a global stage.
At its core, the show is about connection, connecting ideas to action, people to purpose, and audiences to a more conscious understanding of the world around them.