Guest: Ernest North is the Naked Insurance Co-founder and joins John to discuss why they with #StopHoldMusic they set out to create a more fun tongue in cheek campaign. The campaign aims to empathise with South African consumers who are frustrated with companies and industries that aren't keeping up with their digital lifestyles.

<p>Guest: Ernest North is the Naked Insurance Co-founder and joins John to discuss why they with #StopHoldMusic they set out to create a more fun tongue in cheek campaign. The campaign aims to empathise with South African consumers who are frustrated with companies and industries that aren't keeping up with their digital lifestyles.</p>

John Maytham is a trained actor who made the switch to radio over 20 years ago when he joined the news team at Radio 604.

He then swapped reporting for anchoring an AM drive time show at a national talk radio station.

Once he set the bar for South African news and talk radio he accepted the challenge to join Primedia Broadcasting and help establish the newly founded CapeTalk, fulfilling the role of both News Editor and Breakfast Host.

He was the first host to switch on the mic on 14 October 1997.

Years later, he was also the first radio broadcaster to do a Google Hangout in South Africa.

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