Happy MaKhumalo Ngidi, CMO of Proudly South African, joins John Maytham to discuss SONA 2025 and the organization’s call for officials and guests to wear locally made fashion. She highlights how this initiative goes beyond red-carpet glamour, emphasizing its role in job creation, economic growth, and showcasing South African pride, particularly in the Retail–Clothing, Textile, Footwear, and Leather (R-CTFL) sector.