On Monday November 25th of 2019 Charles Schwab purchased TD Ameritrade for 26 billion dollars in an all stock deal. For some context, Schwab was started in 1971 by Charles Schwab, he is an entrepreneur from Northern California and graduated from Stanford in 1959. *It should be noted that this is different from Klaus Schwab the founder of the World Economic Forum. That's a completely different guy.* So why did Charles Schwab want to buy TD Ameritrade? Well the reasoning is fairly straightforward - it was an opportunity to almost double their customer base from 12 million customers to 23 million customers, and add over a trillion dollars in assets. To help better understand a brokerage company let's use an analogy of a grocery store. in the same way that you need to go to a grocery store in order to buy food you need to go to a brokerage company in order to buy Investments like stocks ETFs or Mutual fund. The main thing TD Ameritrade customers need to know is that they will have to create a new username and password on the Schwab website after their account has moved over. You do NOT have to create new accounts on the Schwab platform, that will automatically be done for you and the investments moved over. For more information, check out welcome.schwab.com