A lot of people have probably never heard of psychographics and how it works hand-in-hand with demographics to go beyond the numbers, to paint a picture of WHY things and people move the way they do. 

We take a look at what psychographics is, why it’s useful, and how you can leverage Psychographics to identify strong locations to invest, make your tenants happier and turn you into a better decision-maker. 

See you on the inside!

 

In this episode, we cover:
The etymology of demography & psychography and their differences [07:07]
Emotions, not statistics, drive human behaviour [10:06]
Is Psychographics more important than Demographics? [13:38]
Gentrification contributes more to property price growth [17:11]
A healthy economy is dictated by the speed money moves around [22:47]
Mindset (confidence) dictates the health of the national economy [26:38]
Look at both statistics and how people feel [29:52] 
Gauge how people want to live [34:53]
Pay attention to what people want - they’re not just statistics [40:43] 
Find out the “why” when people move to an area [44:03]
Language in the media drives sentiment [47:09]
Psychographics is a marketing skill [51:43]

 

Links from the Show:
Trading Economics Consumer Confidence (https://tradingeconomics.com/australia/consumer-confidence)
Trading Economics Business Confidence (https://tradingeconomics.com/australia/business-confidence)
Trading Economics Unemployment Rate (https://tradingeconomics.com/australia/unemployment-rate)
Google Alerts (https://www.google.com.au/alerts)

 

Connect With Us:
The Investor Lab Membership (https://theinvestorlab.com.au/jointhecommunity/) 
Dashdot Buyers Agents Website (https://www.dashdot.com.au/) 
Limitless: The Renegade’s Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com)
Ready to work with us directly? (https://dashdot.com.au/discovery) 





If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast with others you know will benefit from the show!

A lot of people have probably never heard of psychographics and how it works hand-in-hand with demographics to go beyond the numbers, to paint a picture of WHY things and people move the way they do.&nbsp;
We take a look at what psychographics is, why it&rsquo;s useful, and how you can leverage Psychographics to identify strong locations to invest, make your tenants happier and turn you into a better decision-maker.&nbsp;
See you on the inside!
&nbsp;
In this episode, we cover:
<ol>
<li>The etymology of demography &amp; psychography and their differences [07:07]</li>
<li>Emotions, not statistics, drive human behaviour [10:06]</li>
<li>Is Psychographics more important than Demographics? [13:38]</li>
<li>Gentrification contributes more to property price growth [17:11]</li>
<li>A healthy economy is dictated by the speed money moves around [22:47]</li>
<li>Mindset (confidence) dictates the health of the national economy [26:38]</li>
<li>Look at both statistics and how people feel [29:52]&nbsp;</li>
<li>Gauge how people want to live [34:53]</li>
<li>Pay attention to what people want - they&rsquo;re not just statistics [40:43]&nbsp;</li>
<li>Find out the &ldquo;why&rdquo; when people move to an area [44:03]</li>
<li>Language in the media drives sentiment [47:09]</li>
<li>Psychographics is a marketing skill [51:43]</li>
</ol>
&nbsp;
Links from the Show:
<ul>
<li>Trading Economics Consumer Confidence (<a href="https://tradingeconomics.com/australia/consumer-confidence">https://tradingeconomics.com/australia/consumer-confidence</a>)</li>
<li>Trading Economics Business Confidence (<a href="https://tradingeconomics.com/australia/business-confidence">https://tradingeconomics.com/australia/business-confidence</a>)</li>
<li>Trading Economics Unemployment Rate (<a href="https://tradingeconomics.com/australia/unemployment-rate">https://tradingeconomics.com/australia/unemployment-rate</a>)</li>
<li>Google Alerts (<a href="https://www.google.com.au/alerts">https://www.google.com.au/alerts</a>)</li>
</ul>
&nbsp;
Connect With Us:
<ul>
<li>The Investor Lab Membership (<a href="https://theinvestorlab.com.au/jointhecommunity/">https://theinvestorlab.com.au/jointhecommunity/</a>)&nbsp;</li>
<li>Dashdot Buyers Agents Website (<a href="https://www.dashdot.com.au/">https://www.dashdot.com.au/</a>)&nbsp;</li>
<li>Limitless: The Renegade&rsquo;s Guide to Building Wealth Through Property - Goose McGrath (<a href="https://www.renegadespropertybook.com">https://www.renegadespropertybook.com</a>)</li>
<li>Ready to work with us directly? (<a href="https://dashdot.com.au/discovery">https://dashdot.com.au/discovery</a>)&nbsp;</li>
</ul>
 
If you liked this episode, please don&rsquo;t forget to subscribe, tune in, and share this podcast with others you know will benefit from the show!

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