A lot of people have probably never heard of psychographics and how it works hand-in-hand with demographics to go beyond the numbers, to paint a picture of WHY things and people move the way they do. 

We take a look at what psychographics is, why it’s useful, and how you can leverage Psychographics to identify strong locations to invest, make your tenants happier and turn you into a better decision-maker. 

See you on the inside!

 

In this episode, we cover:
The etymology of demography & psychography and their differences [07:07]
Emotions, not statistics, drive human behaviour [10:06]
Is Psychographics more important than Demographics? [13:38]
Gentrification contributes more to property price growth [17:11]
A healthy economy is dictated by the speed money moves around [22:47]
Mindset (confidence) dictates the health of the national economy [26:38]
Look at both statistics and how people feel [29:52] 
Gauge how people want to live [34:53]
Pay attention to what people want - they’re not just statistics [40:43] 
Find out the “why” when people move to an area [44:03]
Language in the media drives sentiment [47:09]
Psychographics is a marketing skill [51:43]

 

Links from the Show:
Trading Economics Consumer Confidence (https://tradingeconomics.com/australia/consumer-confidence)
Trading Economics Business Confidence (https://tradingeconomics.com/australia/business-confidence)
Trading Economics Unemployment Rate (https://tradingeconomics.com/australia/unemployment-rate)
Google Alerts (https://www.google.com.au/alerts)

 

Connect With Us:
The Investor Lab Membership (https://theinvestorlab.com.au/jointhecommunity/) 
Dashdot Buyers Agents Website (https://www.dashdot.com.au/) 
Limitless: The Renegade’s Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com)
Ready to work with us directly? (https://dashdot.com.au/discovery) 





If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast with others you know will benefit from the show!

A lot of people have probably never heard of psychographics and how it works hand-in-hand with demographics to go beyond the numbers, to paint a picture of WHY things and people move the way they do.&nbsp;
We take a look at what psychographics is, why it&rsquo;s useful, and how you can leverage Psychographics to identify strong locations to invest, make your tenants happier and turn you into a better decision-maker.&nbsp;
See you on the inside!
&nbsp;
In this episode, we cover:
<ol>
<li>The etymology of demography &amp; psychography and their differences [07:07]</li>
<li>Emotions, not statistics, drive human behaviour [10:06]</li>
<li>Is Psychographics more important than Demographics? [13:38]</li>
<li>Gentrification contributes more to property price growth [17:11]</li>
<li>A healthy economy is dictated by the speed money moves around [22:47]</li>
<li>Mindset (confidence) dictates the health of the national economy [26:38]</li>
<li>Look at both statistics and how people feel [29:52]&nbsp;</li>
<li>Gauge how people want to live [34:53]</li>
<li>Pay attention to what people want - they&rsquo;re not just statistics [40:43]&nbsp;</li>
<li>Find out the &ldquo;why&rdquo; when people move to an area [44:03]</li>
<li>Language in the media drives sentiment [47:09]</li>
<li>Psychographics is a marketing skill [51:43]</li>
</ol>
&nbsp;
Links from the Show:
<ul>
<li>Trading Economics Consumer Confidence (<a href="https://tradingeconomics.com/australia/consumer-confidence">https://tradingeconomics.com/australia/consumer-confidence</a>)</li>
<li>Trading Economics Business Confidence (<a href="https://tradingeconomics.com/australia/business-confidence">https://tradingeconomics.com/australia/business-confidence</a>)</li>
<li>Trading Economics Unemployment Rate (<a href="https://tradingeconomics.com/australia/unemployment-rate">https://tradingeconomics.com/australia/unemployment-rate</a>)</li>
<li>Google Alerts (<a href="https://www.google.com.au/alerts">https://www.google.com.au/alerts</a>)</li>
</ul>
&nbsp;
Connect With Us:
<ul>
<li>The Investor Lab Membership (<a href="https://theinvestorlab.com.au/jointhecommunity/">https://theinvestorlab.com.au/jointhecommunity/</a>)&nbsp;</li>
<li>Dashdot Buyers Agents Website (<a href="https://www.dashdot.com.au/">https://www.dashdot.com.au/</a>)&nbsp;</li>
<li>Limitless: The Renegade&rsquo;s Guide to Building Wealth Through Property - Goose McGrath (<a href="https://www.renegadespropertybook.com">https://www.renegadespropertybook.com</a>)</li>
<li>Ready to work with us directly? (<a href="https://dashdot.com.au/discovery">https://dashdot.com.au/discovery</a>)&nbsp;</li>
</ul>
 
If you liked this episode, please don&rsquo;t forget to subscribe, tune in, and share this podcast with others you know will benefit from the show!

The auditory epicentre for passionate people seeking a life of freedom, choice, and abundance

The auditory epicentre for passionate people seeking a life of freedom, choice, and abundance

The Investor Lab

The auditory epicentre for passionate people seeking a life of freedom, choice, and abundance.

The auditory epicentre for passionate people seeking a life of freedom, choice, and abundance.

Psychographics Vs. Demographics: An Investor’s Hidden Edge

The economy isn't just broken. It's splitting — and most people have no idea what's going on.

This week, Goose and Gabi break down a concept everyone needs to understand right now: the K-Shaped Economy. Two trajectories. Two very different futures. And what you can actually do about it.

Here's the uncomfortable truth: working hard isn't enough anymore. The rules have changed, the gap is widening — and the window to get on the right side of it won't be open forever.

See you on the inside. 

--

IMPORTANT: The Investor Lab is for educational purposes only and does not constitute financial advice. Always do your own research and seek independent professional advice before making any investment or financial decisions.

--

To check out the research and charts, watch this episode on Youtube: 
The Wealth Window Is Closing (Why You Need To Act Now)


---

RESOURCES TO HELP: 
Join the conversation: The Investor Lab Community 
Want a team in your corner as you build your property portfolio? 
Book a no-obligation discovery call with Dashdot: https://bit.ly/3E0wKGa
Need finance guidance? Chat with the Dashdot Finance team:
http://hey.dashdotfinance.com.au/discoverycall
Got a question or some feedback? We're all ears!
https://bit.ly/tilqs

-- 

Connect:
dashdot.com.au 
youtube.com/@theinvestorlab 
instagram.com/dashdotproperty
instagram.com/goosemcgrath
instagram.com/gabi.billing

The economy isn't just broken. It's splitting &mdash; and most people have no idea what's going on.
This week, Goose and Gabi break down a concept everyone needs to understand right now: the K-Shaped Economy. Two trajectories. Two very different futures. And what you can actually do about it.
Here's the uncomfortable truth: working hard isn't enough anymore. The rules have changed, the gap is widening &mdash; and the window to get on the right side of it won't be open forever.
See you on the inside.&nbsp;
-- IMPORTANT: The Investor Lab is for educational purposes only and does not constitute financial advice. Always do your own research and seek independent professional advice before making any investment or financial decisions.
--
To check out the research and charts, watch this episode on Youtube:&nbsp; <a href="https://www.youtube.com/live/KokKExCPPQA?si=YzH0iqKQDgLrr7NL">The Wealth Window Is Closing (Why You Need To Act Now)</a> <a href="https://youtu.be/1zfo9QejloE?si=lmfFV23ZswooQ3Ve"></a>
---
RESOURCES TO HELP:&nbsp;
<ol>
<li>Join the conversation: <a href="https://theinvestorlab.circle.so/join?invitation_token=223037761a53a5963252a2eae4268d6d62ef26a9-8b530745-2474-41bd-8b7c-e33dc5c0c811">The Investor Lab Community</a>&nbsp;</li>
<li>Want a team in your corner as you build your property portfolio?&nbsp; Book a no-obligation discovery call with Dashdot:&nbsp;<a href="https://bit.ly/3E0wKGa">https://bit.ly/3E0wKGa</a></li>
<li>Need finance guidance?&nbsp;Chat with the Dashdot Finance team: <a href="http://hey.dashdotfinance.com.au/discoverycall">http://hey.dashdotfinance.com.au/discoverycall</a></li>
<li>Got a question or some feedback? We're all ears! <a href="https://bit.ly/tilqs">https://bit.ly/tilqs</a></li>
</ol>
--&nbsp;
Connect: <a href="https://www.dashdot.com.au">dashdot.com.au</a>&nbsp; <a href="https://youtube.com/@theinvestorlab">youtube.com/@theinvestorlab</a>&nbsp; <a href="https://instagram.com/dashdotproperty">instagram.com/dashdotproperty</a> <a href="https://instagram.com/goosemcgrath">instagram.com/goosemcgrath</a> <a href="https://instagram.com/gabi.billing">instagram.com/gabi.billing</a>

The Wealth Window Is Closing (Why You Need To Act Now)

Interest rates just went up again — and right on cue, everyone lost their minds.

This week, we've brought in Julien Mougenot, Head of Dashdot Technology, to do something wild: pull apart our own original correlation research — live, on air — and break down what the data actually says in real time.

We ran a fresh correlation analysis (literally 24-48 hours before this conversation) comparing median sales price growth against interest rates, interest rate changes, and M3 money supply across every major market in Australia. 

The findings? They'll challenge everything you thought you knew about the relationship between rates and property prices.

Here's what we unpack:
Why interest rates and property prices are actually positively correlated (yes, they tend to move in the same direction)
The real driver behind Australian property prices — and it's not rates
How COVID fundamentally changed the way property markets behave
What compressed market cycles mean for your investment strategy
Why chasing hotspots without a system is the new trap

This one gets nerdy. There are heat maps, correlation tables, and a genuine live analysis on what all this data really means.

If you want to understand what's actually driving the market right now — not what the headlines tell you — this is the episode.

See you on the inside. 

--

IMPORTANT: The Investor Lab is for educational purposes only and does not constitute financial advice. Always do your own research and seek independent professional advice before making any investment or financial decisions.

--

To check out the research and charts, watch this episode on Youtube: 
Stop Worrying About Interest Rates


---

RESOURCES TO HELP: 
Join the conversation: The Investor Lab Community 
Want a team in your corner as you build your property portfolio? 
Book a no-obligation discovery call with Dashdot: https://bit.ly/3E0wKGa
Need finance guidance? Chat with the Dashdot Finance team:
http://hey.dashdotfinance.com.au/discoverycall
Build Your FREE Portfolio Growth Plan on Property Pathfinder:
https://propertypathfinder.io
Got a question or some feedback? We're all ears!
https://bit.ly/tilqs

-- 

Connect:
dashdot.com.au 
youtube.com/@theinvestorlab 
instagram.com/dashdotproperty
instagram.com/goosemcgrath
instagram.com/gabi.billing

Interest rates just went up again &mdash; and right on cue, everyone lost their minds.
This week, we've brought in Julien Mougenot, Head of Dashdot Technology, to do something wild: pull apart our own original correlation research &mdash; live, on air &mdash; and break down what the data actually says in real time.
We ran a fresh correlation analysis (literally 24-48 hours before this conversation) comparing median sales price growth against interest rates, interest rate changes, and M3 money supply across every major market in Australia.&nbsp;
The findings? They'll challenge everything you thought you knew about the relationship between rates and property prices.
Here's what we unpack:
<ul dir="ltr">
<li>Why interest rates and property prices are actually positively correlated (yes, they tend to move in the same direction)</li>
<li>The real driver behind Australian property prices &mdash; and it's not rates</li>
<li>How COVID fundamentally changed the way property markets behave</li>
<li>What compressed market cycles mean for your investment strategy</li>
<li>Why chasing hotspots without a system is the new trap</li>
</ul>
This one gets nerdy. There are heat maps, correlation tables, and a genuine live analysis on what all this data really means.
If you want to understand what's actually driving the market right now &mdash; not what the headlines tell you &mdash; this is the episode.
See you on the inside.&nbsp;
-- IMPORTANT: The Investor Lab is for educational purposes only and does not constitute financial advice. Always do your own research and seek independent professional advice before making any investment or financial decisions.
--
To check out the research and charts, watch this episode on Youtube:&nbsp; <a href="https://www.youtube.com/live/qjgn9FhPRn8?si=-kxsSdwScoIxV9Fp">Stop Worrying About Interest Rates</a> <a href="https://youtu.be/1zfo9QejloE?si=lmfFV23ZswooQ3Ve"></a>
---
RESOURCES TO HELP:&nbsp;
<ol>
<li>Join the conversation: <a href="https://theinvestorlab.circle.so/join?invitation_token=223037761a53a5963252a2eae4268d6d62ef26a9-8b530745-2474-41bd-8b7c-e33dc5c0c811">The Investor Lab Community</a>&nbsp;</li>
<li>Want a team in your corner as you build your property portfolio?&nbsp; Book a no-obligation discovery call with Dashdot:&nbsp;<a href="https://bit.ly/3E0wKGa">https://bit.ly/3E0wKGa</a></li>
<li>Need finance guidance?&nbsp;Chat with the Dashdot Finance team: <a href="http://hey.dashdotfinance.com.au/discoverycall">http://hey.dashdotfinance.com.au/discoverycall</a></li>
<li>Build Your FREE Portfolio Growth Plan on Property Pathfinder: <a href="https://propertypathfinder.io">https://propertypathfinder.io</a></li>
<li>Got a question or some feedback? We're all ears! <a href="https://bit.ly/tilqs">https://bit.ly/tilqs</a></li>
</ol>
--&nbsp;
Connect: <a href="https://www.dashdot.com.au">dashdot.com.au</a>&nbsp; <a href="https://youtube.com/@theinvestorlab">youtube.com/@theinvestorlab</a>&nbsp; <a href="https://instagram.com/dashdotproperty">instagram.com/dashdotproperty</a> <a href="https://instagram.com/goosemcgrath">instagram.com/goosemcgrath</a> <a href="https://instagram.com/gabi.billing">instagram.com/gabi.billing</a>

Stop Worrying About Interest Rates.

Think you'll need to keep buying properties forever? You won’t. Today, Goose is showing you how just a few focused years of active property investing can be enough to set yourselves up for life — and how, after that, time and growth can do most of the work. You're in for a grounded take on property investing, restraint, and building wealth that doesn’t require constant action. 

See you on the inside. 

--

IMPORTANT: The Investor Lab is for educational purposes only and does not constitute financial advice. Always do your own research and seek independent professional advice before making any investment or financial decisions.

--

To check out the Portfolio Growth Plans & examples, watch this episode on Youtube: 
How To Get Rich Doing Nothing (Using Property)


---

RESOURCES TO HELP: 
Join the conversation: The Investor Lab Community 
Want a team in your corner as you build your property portfolio? 
Book a no-obligation discovery call with Dashdot: https://bit.ly/3E0wKGa
Need finance guidance? Chat with the Dashdot Finance team:
http://hey.dashdotfinance.com.au/discoverycall
Build Your FREE Portfolio Growth Plan on Property Pathfinder:
https://propertypathfinder.io
Got a question or some feedback? We're all ears!
https://bit.ly/tilqs

-- 

Connect:
dashdot.com.au 
youtube.com/@theinvestorlab 
instagram.com/dashdotproperty
instagram.com/goosemcgrath
instagram.com/gabi.billing

Think you'll need to keep buying properties forever? You won&rsquo;t. Today, Goose is showing you how just a few focused years of active property investing can be enough to set yourselves up for life &mdash; and how, after that, time and growth can do most of the work. You're in for a grounded take on property investing, restraint, and building wealth that doesn&rsquo;t require constant action.&nbsp;
See you on the inside.&nbsp;
-- IMPORTANT: The Investor Lab is for educational purposes only and does not constitute financial advice. Always do your own research and seek independent professional advice before making any investment or financial decisions.
--
To check out the Portfolio Growth Plans &amp; examples, watch this episode on Youtube:&nbsp; <a href="https://www.youtube.com/live/RunSsDBOfOE?si=WPV0tZBIuZGtYbbA">How To Get Rich Doing Nothing (Using Property)</a> <a href="https://youtu.be/1zfo9QejloE?si=lmfFV23ZswooQ3Ve"></a>
---
RESOURCES TO HELP:&nbsp;
<ol>
<li>Join the conversation: <a href="https://theinvestorlab.circle.so/join?invitation_token=223037761a53a5963252a2eae4268d6d62ef26a9-8b530745-2474-41bd-8b7c-e33dc5c0c811">The Investor Lab Community</a>&nbsp;</li>
<li>Want a team in your corner as you build your property portfolio?&nbsp; Book a no-obligation discovery call with Dashdot:&nbsp;<a href="https://bit.ly/3E0wKGa">https://bit.ly/3E0wKGa</a></li>
<li>Need finance guidance?&nbsp;Chat with the Dashdot Finance team: <a href="http://hey.dashdotfinance.com.au/discoverycall">http://hey.dashdotfinance.com.au/discoverycall</a></li>
<li>Build Your FREE Portfolio Growth Plan on Property Pathfinder: <a href="https://propertypathfinder.io">https://propertypathfinder.io</a></li>
<li>Got a question or some feedback? We're all ears! <a href="https://bit.ly/tilqs">https://bit.ly/tilqs</a></li>
</ol>
--&nbsp;
Connect: <a href="https://www.dashdot.com.au">dashdot.com.au</a>&nbsp; <a href="https://youtube.com/@theinvestorlab">youtube.com/@theinvestorlab</a>&nbsp; <a href="https://instagram.com/dashdotproperty">instagram.com/dashdotproperty</a> <a href="https://instagram.com/goosemcgrath">instagram.com/goosemcgrath</a> <a href="https://instagram.com/gabi.billing">instagram.com/gabi.billing</a>

Psychographics Vs. Demographics: An Investor’s Hidden Edge

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