The peculiar social happening that is the rise of the ‘trad wife’ has led to huge debate online and in public. At its core, it is a retrofitted throwback to a simpler time, where wholesome family values and old-school gender roles ruled the roost. Why are women signing up to this divisive lifestyle trend? And how has this culture shock found itself entwined in right-wing politics? 
Ellen Coyne is joined by Aoife Barry, author of ‘Social Capital: Life Online in the Shadow of Ireland’s Tech Boom’, as they put the trad wife phenomenon under the microscope. 

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