Within 48 hours of inserting Songs of Innocence into the folders of half-a-billion Apple users, the tech giant’s deal to give away U2's new album came under attack from music fans and iPhone owners across the globe. Described on some corners of the internet as “the U2 virus”, the album deal became one of the band’s and Apple’s biggest ever PR gaffs. Ten years on from the incident, was it all just a bit of an overreaction?  

This episode was first published in October 2024. 

Host: Tabitha Monahan. Guest; Dave Hanratty   

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