The King of the Lad Mags, Playboy Magazine. We all know it, and we all know who its target market was. But for such a massive brand, it's hard to believe that only three decades ago, it was on the list of banned publications.  Officially deemed too explicit for Catholic Ireland, for years it was outlawed.

But all that changed when the ban was lifted in 1995, with Hugh Heifner’s Playboy hitting Irish shops the following January. How did that go down in this new modern Ireland and how popular did it prove to be?

Host: Tabitha Monahan Guest: John Meagher