In 2013 Ireland, a time when 'austerity', 'negative equity', and the Troika were part of our lexicon, a €13m tourism initiative was rolled out. The Indo Daily finds out why it upset Hollywood star, Gabriel Byrne, among others, and asks on its 10th anniversary if it was a success or 'scam', and how plans are in a place to give the controversial event another outing. Host: Siobhán Maguire. Guest: Philip Ryan

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