In this episode we look at the impacts of programmatic and real-time bidding on the buying and selling of television and on-demand advertising and where and how the two meet. We talk to two recognised experts in the field, Sarah Keith, managing director of Publicis Media Exchange, and Krish Raja, platform sales director for Amobee, (back by popular demand to rehash some of the more contentious points from their debate at Programmatic Summit 2019) about the ongoing changes in trading different forms of video advertising inventory, the convergence of TV and CTV, the data involved and emerging consumer driven shifts.

<div>In this episode we look at the impacts of programmatic and real-time bidding on the buying and selling of television and on-demand advertising and where and how the two meet. We talk to two recognised experts in the field, Sarah Keith, managing director of Publicis Media Exchange, and Krish Raja, platform sales director for Amobee, (back by popular demand to rehash some of the more contentious points from their debate at Programmatic Summit 2019) about the ongoing changes in trading different forms of video advertising inventory, the convergence of TV and CTV, the data involved and emerging consumer driven shifts.</div>

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The best minds in digital break down and debate the topics that matter to brands and publishers.

The IAB Australia Podcast

In this episode we look at the impacts of programmatic and real-time bidding on the buying and selling of television and on-demand...