eBay is one of the largest data-driven organisations in the world and prides itself on providing great consumer experiences by combining data and creative messaging to align with audiences – and then experimenting. Mark Mansour, Director of Advertising and Commercial Partnerships at eBay and co-chair of the IAB Ad Effectiveness Council, and Gai Le Roy discuss the importance of digital ad effectiveness, data-driven marketing and attribution. (Download the IAB Digital Ad Effectiveness Playbook here.)

<div>eBay is one of the largest data-driven organisations in the world and prides itself on providing great consumer experiences by combining data and creative messaging to align with audiences – and then experimenting. Mark Mansour, Director of Advertising and Commercial Partnerships at eBay and co-chair of the IAB Ad Effectiveness Council, and Gai Le Roy discuss the importance of digital ad effectiveness, data-driven marketing and attribution. (Download the IAB Digital Ad Effectiveness Playbook <a href="https://www.iabaustralia.com.au/research-and-resources/research-resources/item/12-research-and-resource/2416-iab-digital-ad-effectiveness-playbook-dec-17" target="">here</a>.)</div>

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The best minds in digital break down and debate the topics that matter to brands and publishers.

The IAB Australia Podcast

eBay is one of the largest data-driven organisations in the world and prides itself on providing great consumer experiences by...