Soft or hard metrics? Do more metrics translate into business success? What dictates the metrics you use to measure your spend? In this episode we chat with Dr. Ofer Mintz, a senior lecturer at UTS Business School who has dedicated a good deal of his professional life to understanding the economics and metrics of digital marketing. We discuss marketing metrics around the world, the organisational drivers behind those metrics and how cultural differences play into it. We also delve into his thoughts on what educational institutions are doing to prepare students for careers in marketing, among other things.

<div>Soft or hard metrics? Do more metrics translate into business success? What dictates the metrics you use to measure your spend? In this episode we chat with Dr. Ofer Mintz, a senior lecturer at UTS Business School who has dedicated a good deal of his professional life to understanding the economics and metrics of digital marketing. We discuss marketing metrics around the world, the organisational drivers behind those metrics and how cultural differences play into it. We also delve into his thoughts on what educational institutions are doing to prepare students for careers in marketing, among other things.</div>

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The best minds in digital break down and debate the topics that matter to brands and publishers.

The IAB Australia Podcast

Soft or hard metrics? Do more metrics translate into business success? What dictates the metrics you use to measure your spend? In this...