We kick off 2018 with a discussion on programmatic advertising with June Cheung from Grapeshot. We discuss the beginning and evolution of Grapeshot, and get deep into the roles of categorisations and taxonomy in audience strategies, brand safety and the right targeting, and a myriad of other topics including June's predictions for 2018. 

<div>We kick off 2018 with a discussion on programmatic advertising with June Cheung from Grapeshot. We discuss the beginning and evolution of Grapeshot, and get deep into the roles of categorisations and taxonomy in audience strategies, brand safety and the right targeting, and a myriad of other topics including June's predictions for 2018. </div>

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The best minds in digital break down and debate the topics that matter to brands and publishers.

The IAB Australia Podcast

We kick off 2018 with a discussion on programmatic advertising with June Cheung from Grapeshot. We discuss the beginning and evolution...