In this episode we talk to Paul Sinkinson, VP of Analytic Partners, about his journey in the evolving world of analytics and marketing effectiveness measurement over the past fifteen years. Paul is a full bottle on maintaining the right focus in marketing analytics and achieving the correct media mix. He discusses how digital advertising does work for short- and long-term business objectives based on 22,000 studiesand strongly challenges the results of many of the marketing-mix models that are currently in market. You can see Paul and a host of other marketing measurement experts at our upcoming MeasureUp Conference on Nov. 1.

<div>In this episode we talk to Paul Sinkinson, VP of Analytic Partners, about his journey in the evolving world of analytics and marketing effectiveness measurement over the past fifteen years. Paul is a full bottle on maintaining the right focus in marketing analytics and achieving the correct media mix. He discusses how digital advertising does work for short- and long-term business objectives based on 22,000 studiesand strongly challenges the results of many of the marketing-mix models that are currently in market. You can see Paul and a host of other marketing measurement experts at our upcoming <a href="https://www.iabaustralia.com.au/measureup2018/overview" target="_blank">MeasureUp Conference</a> on Nov. 1.</div>

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The best minds in digital break down and debate the topics that matter to brands and publishers.

The IAB Australia Podcast

In this episode we talk to Paul Sinkinson, VP of Analytic Partners, about his journey in the evolving world of analytics and marketing...