Oath is a global company operating on the supply and demand side and has masses of data. IAB Australia’s Gai Le Roy talks to John McNerney (Director, Platform & Exchange Solutions, APAC) from Oath about data, the supply and demand balance of an exploding video market and targeting.Also, the skills needed in the industry and how digital marketing unicorns need mathematicss understanding, analytic skill and excellent communication ability.

<div>Oath is a global company operating on the supply and demand side and has masses of data. IAB Australia’s Gai Le Roy talks to John McNerney (Director, Platform &amp; Exchange Solutions, APAC) from Oath about data, the supply and demand balance of an exploding video market and targeting.</div><div>Also, the skills needed in the industry and how digital marketing unicorns need mathematicss understanding, analytic skill and excellent communication ability.</div>

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The best minds in digital break down and debate the topics that matter to brands and publishers.

The IAB Australia Podcast

Oath is a global company operating on the supply and demand side and has masses of data. IAB Australia's Gai Le Roy talks to John...