Long form, short form, interactive and more: There are a lot of tailored ad options when it comes to a streaming platform that sees 77% of consumption in a living room environment. We sat down with Peter Naylor, SVP Advertising Sales at Hulu, in Palm Springs to discuss the revolutions in digital streaming and connected TVs, what the current state of advertising is, where the money is coming from, what kind of targeting can be achieved and the challenges to be navigated. 

<div>Long form, short form, interactive and more: There are a lot of tailored ad options when it comes to a streaming platform that sees 77% of consumption in a living room environment. We sat down with Peter Naylor, SVP Advertising Sales at Hulu, in Palm Springs to discuss the revolutions in digital streaming and connected TVs, what the current state of advertising is, where the money is coming from, what kind of targeting can be achieved and the challenges to be navigated. <br></div>

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The best minds in digital break down and debate the topics that matter to brands and publishers.

The IAB Australia Podcast

Long form, short form, interactive and more: There are a lot of tailored ad options when it comes to a streaming platform that sees 77%...