The General Data Protection Regulation (GDPR) comes into effect in just over a month, and it will have far-reaching implications in Europe and around the globe. Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K., has lived and breathed the GDPR for the past few years, and he uses his expert knowledge to break down the 200-plus page legislation and explains what it actually means for digital companies and individuals, the importance of personally identifiable information, how it impacts companies outside the E.U. (and in Australia), justifying the use of personal data, and changes to consent in regards to privacy.

<div>The General Data Protection Regulation (GDPR) comes into effect in just over a month, and it will have far-reaching implications in Europe and around the globe. Yves Schwarzbart, Head of Policy &amp; Ad Tech at IAB U.K., has lived and breathed the GDPR for the past few years, and he uses his expert knowledge to break down the 200-plus page legislation and explains what it actually means for digital companies and individuals, the importance of personally identifiable information, how it impacts companies outside the E.U. (and in Australia), justifying the use of personal data, and changes to consent in regards to privacy.</div>

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The best minds in digital break down and debate the topics that matter to brands and publishers.

The IAB Australia Podcast

The General Data Protection Regulation (GDPR) comes into effect in just over a month, and it will have far-reaching implications in...

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