What exactly is an API and what do they do in the real world? What is the role of an API in automation and what are the advantages to that? How important are APIs in the digital economy? At our recent IAB Digital Ad Ops Conference in Melbourne, our expert panel discussed and answered all of these questions and more, including the kinds of teams and skills needed to effectively implement them across platforms. Featured in the discussion are: Lachlan McDivitt (Moderator): AU/NZ Trading Director - The Trade Desk; Mac O’Rourke: Head of Data and Operations - Amnet; and Timothy Heywood: Digital Technology Manager – Ad Ops - Cadreon. 
You can watch the abridged discussion as a video and download content from the day here.

<div>What exactly is an API and what do they do in the real world? What is the role of an API in automation and what are the advantages to that? How important are APIs in the digital economy? At our recent IAB Digital Ad Ops Conference in Melbourne, our expert panel discussed and answered all of these questions and more, including the kinds of teams and skills needed to effectively implement them across platforms. Featured in the discussion are: Lachlan McDivitt (Moderator): AU/NZ Trading Director - The Trade Desk; Mac O’Rourke: Head of Data and Operations - Amnet; and Timothy Heywood: Digital Technology Manager – Ad Ops - Cadreon. <br></div><div>You can watch the abridged discussion as a video and download content from the day <a href="https://www.iabaustralia.com.au/research-and-resources/research-resources/item/12-research-and-resource/2599-ad-ops-melbourne-2018-content-from-the-day" target="">here</a>.</div>

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The best minds in digital break down and debate the topics that matter to brands and publishers.

The IAB Australia Podcast

What exactly is an API and what do they do in the real world? What is the role of an API in automation and what are the advantages to...