It’s All In Their Head

Positioning Yourself to Beat Joe Rogan

Anglin' for Your Audience

How to Position Your Podcast

Homework

Have you ever wanted to know what it takes for your podcast to stand out in a sea of similar content? In this episode, we're going to dive into what makes a podcast successful, and how you can position yourself to be unique.

In this episode, we'll discuss:
A (very) brief case study on Joe Rogan (1:11) 
Why your positioning matters to your audience (3:13)
The basics of positioning (5:31)
How to position your podcast effectively (8:54)
Your homework for the next episode (11:29)

 

Links Referenced: 
The Death of Independent Podcasting: What Spotify Is Trying to Do With the Joe Rogan Deal
Positioning: The Battle for Your Mind
Obviously Awesome
New Coke

 

 

Have you ever wanted to know what it takes for your podcast to stand out in a sea of similar content? In this episode, we're going to dive into what makes a podcast successful, and how you can position yourself to be unique.
In this episode, we'll discuss:
<ul>
<li>A (very) brief case study on Joe Rogan (1:11)&nbsp;</li>
<li>Why your positioning matters to your audience (3:13)</li>
<li>The basics of positioning (5:31)</li>
<li>How to position your podcast effectively (8:54)</li>
<li>Your homework for the next episode (11:29)</li>
</ul>
&nbsp;
Links Referenced:&nbsp;
<ul>
<li><a href="https://promarket.org/2020/05/27/the-death-of-independent-podcasting-what-spotify-is-trying-to-do-with-the-joe-rogan-deal/" data-key="422">The Death of Independent Podcasting: What Spotify Is Trying to Do With the Joe Rogan Deal</a></li>
<li><a href="https://www.amazon.com/Positioning-Battle-Your-Mind-Anniversary/dp/0071359168/ref=sr_1_4?crid=28C1K9VUMAO90&amp;dchild=1&amp;keywords=positioning+the+battle+for+your+mind&amp;qid=1622522132&amp;s=books&amp;sprefix=Positioning%3A+the+ba%2Cstripbooks%2C149&amp;sr=1-4">Positioning: The Battle for Your Mind</a></li>
<li><a href="https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers-ebook/dp/B07PPW5V9C/ref=sr_1_1?dchild=1&amp;keywords=Obviously+Awesome+by+April+Dunford&amp;qid=1622518445&amp;s=digital-text&amp;sr=1-1">Obviously Awesome</a></li>
<li><a href="https://en.wikipedia.org/wiki/New_Coke" data-key="470">New Coke</a></li>
</ul>
&nbsp;
&nbsp;

In this show, we tackle the challenges that come with creating your own podcast. Everything from getting started, coming up with ideas for the show, the gear that you need, and thoughts for how to grow your show from launch through your one millionth download and beyond.


Whether you’ve literally just found this show searching “How to Start a Podcast” or you’re an expert just wanting to make sure you’re on the right course, we are here to help you follow through on your dreams of creating your own podcast.

In this show, we tackle the challenges that come with creating your own podcast. Everything from getting started, coming up with ideas for the show, the gear that you need, and thoughts for how to grow your show from launch through your one millionth download and beyond.
 Whether you&rsquo;ve literally just found this show searching &ldquo;How to Start a Podcast&rdquo; or you&rsquo;re an expert just wanting to make sure you&rsquo;re on the right course, we are here to help you follow through on your dreams of creating your own podcast.

The Humble Podcaster

On The Humble Podcaster, we tackle the challenges that come with creating your own podcast. Everything from getting started, coming up with ideas for the show, the gear that you need, and thoughts for how to grow your show from launch through your one-millionth download and beyond. Whether you’ve literally just found this show searching “How to Start a Podcast” or you’re an expert just wanting to make sure you’re on the right course, we are here to help you follow through on your dreams of creating your own podcast.

On The Humble Podcaster, we tackle the challenges that come with creating your own podcast. Everything from getting started, coming up with ideas for the show, the gear that you need, and thoughts for how to grow your show from launch through your one-millionth download and beyond. Whether you&rsquo;ve literally just found this show searching &ldquo;How to Start a Podcast&rdquo; or you&rsquo;re an expert just wanting to make sure you&rsquo;re on the right course, we are here to help you follow through on your dreams of creating your own podcast.

Positioning Your Podcast

Defining A True Fan

Calculating True Fans

Getting Down To Business

Why True Fans Matter

Ah, the True Fan. The reason for this entire second season is finally here! So what is a True Fan exactly, and how do they differ from Subscribers? Chris walks us through that exact explanation, and if you’re a business that started a podcast to benefit your bottom line, you’ll be happy to know that Subscribers are all about supporting your podcast by way of dollar, dollar bills y’all. Chris also gives a helpful formula for calculating the number of True Fans you have and explains what’s next for The Humble Podcaster.

Show Notes:
Chris describes a True Fan, starting with his own fandom of his favorite band, and how it relates to podcasting (00:15)
How True Fans differ from Subscribers (01:42)
Calculating how many True Fans you have (03:13)
Chris’ advice for corporate podcasts and why the True Fan concept is crucial for podcasts created as part of the bottom line (05:02)
What’s next for The Humble Podcaster (06:50)

Links: 


Kevin Kelly’s 1,000 True Fans Concept: https://kk.org/thetechnium/1000-true-fans/
The Humble Podcaster Newsletter: https://www.humblepod.com/subscribe-to-the-humble-podcaster/

Ah, the True Fan. The reason for this entire second season is finally here! So what is a True Fan exactly, and how do they differ from Subscribers? Chris walks us through that exact explanation, and if you’re a business that started a podcast to benefit your bottom line, you’ll be happy to know that Subscribers are all about supporting your podcast by way of dollar, dollar bills y’all. Chris also gives a helpful formula for calculating the number of True Fans you have and explains what’s next for The Humble Podcaster.
Show Notes:
<ul>
<li aria-level="1">Chris describes a True Fan, starting with his own fandom of his favorite band, and how it relates to podcasting (00:15)</li>
<li aria-level="1">How True Fans differ from Subscribers (01:42)</li>
<li aria-level="1">Calculating how many True Fans you have (03:13)</li>
<li aria-level="1">Chris’ advice for corporate podcasts and why the True Fan concept is crucial for podcasts created as part of the bottom line (05:02)</li>
<li aria-level="1">What’s next for The Humble Podcaster (06:50)</li>
</ul>
Links: 
 
<ul>
<li aria-level="1">Kevin Kelly’s 1,000 True Fans Concept: <a href="https://kk.org/thetechnium/1000-true-fans/">https://kk.org/thetechnium/1000-true-fans/</a> </li>
<li aria-level="1">The Humble Podcaster Newsletter: <a href="https://www.humblepod.com/subscribe-to-the-humble-podcaster/">https://www.humblepod.com/subscribe-to-the-humble-podcaster/</a> </li>
</ul>

HP-2-6-True Fan

The Subscriber Stage

Audience Portability

The Value of a Subscriber

This episode starts off at a familiar junction for many podcasters - the Grand Chasm between you and your listeners. You know they’re there, and you know they’re listening, but you don’t have direct access to them… until they become Subscribers. In this Stage of The Listener Lifecycle, Chris explains how to convert Followers to Subscribers, the upside to creating audience portability, and why knowing your audience is the key to successfully monetizing your podcast. 

Show Notes:
We find Chris at the Grand Chasm in Podcasting, where he introduces the bridge that gives you direct access to your listeners - The Subscriber Stage (00:20)
What are the different types of Subscribers? (01:05)
How to add value for your Subscribers (02:25)
Why the changes at Twitter speak to the importance of building a portable audience (04:15)
How subscribers translate to revenue, and why it’s critical to know your audience (06:09)

Links: 
THP Episode - How to Start a Podcast: Developing your Podcast: https://www.humblepod.com/podcast/developing-your-podcast-concept/
Masters of Scale with Brian Chesky: https://mastersofscale.com/brian-chesky/#WAIT_WHAT-player-2d08f85a-baf3-48b4-8815-16fa295037e6
“The upsides (and downsides) of angering one of the world's richest men” by Aaron Rupar: https://aaronrupar.substack.com/p/aaron-rupar-twitter-suspension-elon-musk
Subscribe to our Newsletter! https://www.humblepod.com/subscribe

This episode starts off at a familiar junction for many podcasters - the Grand Chasm between you and your listeners. You know they’re there, and you know they’re listening, but you don’t have direct access to them… until they become Subscribers. In this Stage of The Listener Lifecycle, Chris explains how to convert Followers to Subscribers, the upside to creating audience portability, and why knowing your audience is the key to successfully monetizing your podcast. 
Show Notes:
<ul>
<li aria-level="1">We find Chris at the Grand Chasm in Podcasting, where he introduces the bridge that gives you direct access to your listeners - The Subscriber Stage (00:20)</li>
<li aria-level="1">What are the different types of Subscribers? (01:05)</li>
<li aria-level="1">How to add value for your Subscribers (02:25)</li>
<li aria-level="1">Why the changes at Twitter speak to the importance of building a portable audience (04:15)</li>
<li aria-level="1">How subscribers translate to revenue, and why it’s critical to know your audience (06:09)</li>
</ul>
Links: 
<ul>
<li aria-level="1">THP Episode - How to Start a Podcast: Developing your Podcast: <a href="https://www.humblepod.com/podcast/developing-your-podcast-concept/">https://www.humblepod.com/podcast/developing-your-podcast-concept/</a> </li>
<li aria-level="1">Masters of Scale with Brian Chesky: <a href="https://mastersofscale.com/brian-chesky/#WAIT_WHAT-player-2d08f85a-baf3-48b4-8815-16fa295037e6">https://mastersofscale.com/brian-chesky/#WAIT_WHAT-player-2d08f85a-baf3-48b4-8815-16fa295037e6</a></li>
<li aria-level="1">“The upsides (and downsides) of angering one of the world's richest men” by Aaron Rupar: <a href="https://aaronrupar.substack.com/p/aaron-rupar-twitter-suspension-elon-musk">https://aaronrupar.substack.com/p/aaron-rupar-twitter-suspension-elon-musk</a> </li>
<li aria-level="1">Subscribe to our Newsletter! <a href="https://www.humblepod.com/subscribe">https://www.humblepod.com/subscribe</a> </li>
</ul>

Trekking into Subscriber Territory: Stage 4 of The Listener Lifecycle

Follower Habits

Letter to America

Engage Your Followers

Other Ways to Engage

Final Words

A new Follower has appeared: congratulations! You’re halfway to creating another True Fan.

The Follower stage of The Listener Lifecycle is an interesting one. They’ve committed to your show, but they aren’t necessarily actively listening. In fact, there’s really only one way to identify your Followers and convert them to True Fans - you have to engage them. How? Don’t worry, it doesn’t involve a diamond ring. Listen in as Chris explains the Follower stage on this episode of The Humble Podcaster! 



Show Notes:
Chris pontificates on the age-old question, “What is a Follower?” (00:15)
What happens in the Follower stage? (02:23)
Chris’ first time being on a podcast, and why it’s important to engage listeners in the Follower stage of The Listener Lifecycle (03:29)
Different methods you can use to successfully engage your Followers through your show (05:12)
The best social media strategies for engaging Followers (07:16)

A new Follower has appeared: congratulations! You’re halfway to creating another True Fan.
The Follower stage of The Listener Lifecycle is an interesting one. They’ve committed to your show, but they aren’t necessarily actively listening. In fact, there’s really only one way to identify your Followers and convert them to True Fans - you have to engage them. How? Don’t worry, it doesn’t involve a diamond ring. Listen in as Chris explains the Follower stage on this episode of The Humble Podcaster! 
 
Show Notes:
<ul>
<li aria-level="1">Chris pontificates on the age-old question, “What is a Follower?” (00:15)</li>
<li aria-level="1">What happens in the Follower stage? (02:23)</li>
<li aria-level="1">Chris’ first time being on a podcast, and why it’s important to engage listeners in the Follower stage of The Listener Lifecycle (03:29)</li>
<li aria-level="1">Different methods you can use to successfully engage your Followers through your show (05:12)</li>
<li aria-level="1">The best social media strategies for engaging Followers (07:16)</li>
</ul>

Positioning Your Podcast

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