"How do I grow my podcast?”

It’s the question every podcaster (besides Joe Rogan) asks themselves and anyone else who will listen. And it’s a good one, too - after all, the data available to podcasters on who’s listening to their show doesn’t tell the whole story, as you’ll find out in this episode of The Humble Podcaster. Join Chris as he explains the benefits and limitations of listener data, and presents a new way to identify your listeners and grow your show: The Listener Lifecycle.

Show Notes:

• The one major element to growth most podcasters neglect (01:19)
• Why download stats aren’t telling you the whole story (02:23)
• How the IAB vets download numbers vs true listeners (04:32)
• How can Spotify and Apple’s data help determine your true audience size? (07:36)
• The only real answer for figuring out who’s listening to your podcast (10:46)
• Chris walks through the Listener Lifecycle (12:20)

Links:

• RSS Feed Definition: https://en.wikipedia.org/wiki/RSS
• IAB Current Standards: https://iabtechlab.com/wp-content/uploads/2021/03/PodcastMeasurement_v2.1.pdf
• https://podcasters.apple.com/support/960-download-subscription-reports
• https://support.spotifyforpodcasters.com/hc/en-us/articles/360043989052-Listener-and-follower-data
• 1,000 True Fans: https://kk.org/thetechnium/1000-true-fans/