This week, Lucinda talks to David Thompson of Employer Branding Made Easy, about one of the hotter topics at play in the workplace these days - employer branding - and how the pandemic, and the resultant "great resignation" has had an effect.

KEY TAKEAWAYS
A brand is not a logo, tagline, or social media strategy. Your company brand is essentially the reputation you have - what people say about you when you are not in the room.
Employer branding is similar to a company brand, in that it is the opinion held by people about what it is to work for you. It is what they say about your workplace when you are not in the room.
Branding used to be used a talent acquisition tool. What has been evolving in the last few years is a broadening of the audience this image applies to.
Strong employer branding applies internally to our people, providing purpose and vision, and helps to retain the talent we acquire. Externally, it draws in new talent who see our company as attractive to work for.

BEST MOMENTS

'This is something that's evolved quite quickly over the last few years'

'A brand is what people say about you behind your back when you're not in the room'

'It's very easy for people to up-sticks and move on to another job'

'So many brands are using their people to tell their stories'

VALUABLE RESOURCES

The HR Uprising Podcast | Apple | Spotify | Stitcher  

The HR Uprising LinkedIn Group

How to Prioritise Self-Care (The HR Uprising)

How To Be A Change Superhero - by Lucinda Carney

HR Uprising Mastermind - https://hruprising.com/mastermind/  

www.changesuperhero.com

www.hruprising.com         

Employer Branding Made Easy - https://employerbrandingmadeeasy.com/author/david-thompson

About The Guest 

With over 20 years’ experience in employer marketing, David has enviable experience of shaping EVP and employer brand strategies for many well-known blue-chip companies including Asda, LV=, Gazprom, The Telegraph, Autoglass and AXA, as well as a number of important government offices and local authorities. 

He’s also led some of the most respected employer marketing agencies, winning a host of creative awards along the way. In 2020 David and his partner (now also wife!). Sara established Employer Branding Made Easy - the first business of its kind to provide both Employer Branding training and consultancy. David is a regular blogger and speaker on all things EVP & Employer Brand. When he’s not doing that, you can usually find him halfway up a Welsh mountain on his bike.

ABOUT THE HOST

Lucinda Carney is a Business Psychologist with 15 years in Senior Corporate L&D roles and a further 10 as CEO of Actus Software where she worked closely with HR colleagues helping them to solve the same challenges across a huge range of industries. It was this breadth of experience that inspired Lucinda to set up the HR Uprising community to facilitate greater collaboration across HR professionals in different sectors, helping them to ‘rise up’ together.

“If you look up, you rise up”

CONTACT METHOD
Join the LinkedIn community - https://www.linkedin.com/groups/13714397/
Email: Lucinda@advancechange.co.uk
Linked In: https://www.linkedin.com/in/lucindacarney/
Twitter: @lucindacarney
Instagram: @hruprising
Facebook: @hruprising

This week, Lucinda talks to David Thompson of Employer Branding Made Easy, about one of the hotter topics at play in the workplace these days - employer branding - and how the pandemic, and the resultant "great resignation" has had an effect.
KEY TAKEAWAYS
<ul>
<li>A brand is not a logo, tagline, or social media strategy. Your company brand is essentially the reputation you have - what people say about you when you are not in the room.</li>
<li>Employer branding is similar to a company brand, in that it is the opinion held by people about what it is to work for you. It is what they say about your workplace when you are not in the room.</li>
<li>Branding used to be used a talent acquisition tool. What has been evolving in the last few years is a broadening of the audience this image applies to.</li>
<li>Strong employer branding applies internally to our people, providing purpose and vision, and helps to retain the talent we acquire. Externally, it draws in new talent who see our company as attractive to work for.</li>
</ul>
BEST MOMENTS
'This is something that's evolved quite quickly over the last few years'
'A brand is what people say about you behind your back when you're not in the room'
'It's very easy for people to up-sticks and move on to another job'
'So many brands are using their people to tell their stories'
VALUABLE RESOURCES
The HR Uprising Podcast | <a href="https://podcasts.apple.com/us/podcast/the-hr-uprising-podcast/id1465080766">Apple</a> | <a href="https://open.spotify.com/show/7ds86Lxe8fO3rdGPKSIvkp">Spotify</a> | <a href="https://www.stitcher.com/podcast/progressiveproperty/the-hr-uprising">Stitcher</a> &nbsp;
<a href="https://www.linkedin.com/groups/13714397/">The HR Uprising LinkedIn Group</a>
<a href="https://podcasts.apple.com/us/podcast/how-to-prioritise-self-care/id1465080766?i=1000457748949">How to Prioritise Self-Care (The HR Uprising)</a>
<a href="https://www.waterstones.com/book/how-to-be-a-change-superhero/lucinda-carney/9781788601603">How To Be A Change Superhero - by Lucinda Carney</a>
HR Uprising Mastermind -&nbsp;<a href="https://hruprising.com/mastermind/">https://hruprising.com/mastermind/</a> &nbsp;
<a href="http://www.changesuperhero.com/">www.changesuperhero.com</a>
<a href="http://www.hruprising.com">www.hruprising.com</a> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Employer Branding Made Easy - <a href="https://employerbrandingmadeeasy.com/author/david-thompson">https://employerbrandingmadeeasy.com/author/david-thompson</a>
About The Guest 
With over 20 years&rsquo; experience in employer marketing, David has enviable experience of shaping EVP and employer brand strategies for many well-known blue-chip companies including&nbsp;<a href="https://www.asda.jobs/">Asda</a>,&nbsp;<a href="https://www.jobs.lv.com/">LV=</a>,&nbsp;Gazprom,&nbsp;<a href="https://careers.telegraph.co.uk/">The Telegraph</a>,&nbsp;<a href="https://www.autoglasscareers.co.uk/">Autoglass</a>&nbsp;and&nbsp;<a href="https://jobs.axa.co.uk/">AXA</a>, as well as a number of important government offices and local authorities.&nbsp;
He&rsquo;s also led some of the most respected employer marketing agencies, winning a host of creative awards along the way.&nbsp;In 2020 David and his partner (now also wife!). Sara established Employer Branding Made Easy - the first business of its kind to provide both Employer Branding training and consultancy.&nbsp;David is a regular blogger and speaker on all things EVP &amp; Employer Brand. When he&rsquo;s not doing that, you can usually find him halfway up a Welsh mountain on his bike.
ABOUT THE HOST
Lucinda Carney is a Business Psychologist with 15 years in Senior Corporate L&amp;D roles and a further 10 as CEO of Actus Software where she worked closely with HR colleagues helping them to solve the same challenges across a huge range of industries. It was this breadth of experience that inspired Lucinda to set up the HR Uprising community to facilitate greater collaboration across HR professionals in different sectors, helping them to &lsquo;rise up&rsquo; together.
&ldquo;If you look up, you rise up&rdquo;
CONTACT METHOD
<ul>
<li>Join the LinkedIn community - <a href="https://www.linkedin.com/groups/13714397/">https://www.linkedin.com/groups/13714397/</a></li>
<li>Email: <a href="mailto:Lucinda@advancechange.co.uk">Lucinda@advancechange.co.uk</a></li>
<li>Linked In: <a href="https://www.linkedin.com/in/lucindacarney/">https://www.linkedin.com/in/lucindacarney/</a></li>
<li>Twitter: @lucindacarney</li>
<li>Instagram: @hruprising</li>
<li>Facebook: @hruprising</li>
</ul>

Welcome to the HR Uprising Podcast. 

This engaging podcast explores HR ‘hot’ topics and challenges through conversations with relevant experts and real-life HR; O.D. or L&D professionals.

HR Uprising is about creating an inclusive forum that enables us to share and learn from experts and everyday professionals. HR Uprising is all about learning through collaboration; taking evidence-based action and helping colleagues to have the confidence and skills to rise-up through their organisations by delivering real, lasting business value.

Hosted by Lucinda Carney a Business Psychologist; Experienced HR Change Agent; Entrepreneur; Speaker and Coach. There are two types of show format the ‘In focus’ episodes where Lucinda delves into a specialist topic in some depth and the ‘Conversations with’ series where we interview experts and people like you. Our hope is that shows are both informative and fun. 

You can access more information on each Podcast including resources or links mentioned in the show at our website www.hruprising.com. 

If you are a forward-thinking HR; L&D or O.D. professional who has a success story or challenge that others can learn from and you would like to be featured in future podcasts you can get in touch through one of the routes below.

Connect with us here: 
Join the linkedIn community: https://www.linkedin.com/groups/13714397/
LinkedIn: https://www.linkedin.com/in/lucindacarney/
Twitter: @hruprising
Instagram: @hruprising
Facebook: @hruprising

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