Great copy can convert a website visitor into a sale. A humming headline can stop people in their thumb-scrolling social media tracks. 

And bad copy can be down-right disastrous. Long winded, ill-considered copy runs the risk of boring the pants off your reader, and let’s face it, it’s pretty easy for people to click out of your website and into the next one if you have failed to engage them or if you have confused them with your words.

Marketing copywriter Jody Carey joins me today to share her top, very awesome tips for writing copy for some of the typical small business marketing touchpoints; websites, blogs, social media and video scripts.

Jody is a marketer turned copywriter who helps small businesses promote their brand through effective marketing content. 

Jody worked as a communications project manager at 3M in the United States where she was responsible for sales campaigns and product launches of international brands that you’ll likely find at Bunnings. Brands such as Scotch brand adhesives, Post-it stationary products and Scotchgard cleaning chemicals. 
Since moving to Australia six years ago, she’s turned her attention to the copywriting and content writing side of marketing.

She believes that everyone has a story to tell and customers are ready to listen.

And when it comes to copywriting, she has some easy to follow and practical advice for small business owners that you can start implementing right now.

Great copy can convert a website visitor into a sale. A humming headline can stop people in their thumb-scrolling social media tracks.&nbsp;
And bad copy can be down-right disastrous. Long winded, ill-considered copy runs the risk of boring the pants off your reader, and let&rsquo;s face it, it&rsquo;s pretty easy for people to click out of your website and into the next one if you have failed to engage them or if you have confused them with your words.
Marketing copywriter Jody Carey joins me today to share her top, very awesome tips for writing copy for some of the typical small business marketing touchpoints; websites, blogs, social media and video scripts.
Jody is a marketer turned copywriter who helps small businesses promote their brand through effective marketing content.&nbsp;
Jody worked as a communications project manager at 3M in the United States where she was responsible for sales campaigns and product launches of international brands that you&rsquo;ll likely find at Bunnings. Brands such as Scotch brand adhesives, Post-it stationary products and Scotchgard cleaning chemicals.&nbsp; Since moving to Australia six years ago, she&rsquo;s turned her attention to the copywriting and content writing side of marketing.
She believes that everyone has a story to tell and customers are ready to listen.
And when it comes to copywriting, she has some easy to follow and practical advice for small business owners that you can start implementing right now.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?

When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?

If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.

The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.

Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.

Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?

The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.

The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?
When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?
If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.
The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of &lsquo;How to do Marketing &ndash; A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.
Jane combines her frank &amp; no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.
Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?
The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.
The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

The How To Do Marketing show shares marketing insight and inspiration about best practice small business marketing.

The How to Do Marketing Show

Marketing copywriter Jody Carey joins me today to share her top, very awesome tips for writing copy for some of the typical small business marketing touchpoints; websites, blogs, social media and video scripts.

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