Rachel Corbett knows a thing or two about how to create a podcast. She has been knee-deep in audio for almost twenty years.

Before heading out on her own to start Podschool; an online program that teaches people how to create a podcast, Rachel was Head of Podcasts for Mamamia where she grew the podcast network from 15 to over 35 shows (including Lady Startup), and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when she started.

In this episode of The How to do Marketing Show Rachel shares all of her podcast knowledge and experience with us. We talk about:

> How to create content that your target audience will love to listen to
> How to grow your audience beyond your friends and family
> How often you should publish a podcast
> How many episode downloads you should be aiming for
> How to monetise your podcast

If you have ever thought about adding podcasting to help you to differentiate your brand, attract new audiences or to strengthen the relationship with your tribe, this is definitely an episode worth listening to.

For more information about Rachel Corbett's Podschool, click here.
Rachel can also be found below:

https://www.instagram.com/podschool/
https://www.instagram.com/_rachelcorbett/
https://www.linkedin.com/in/rachelcorbett1/

Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

Oh, and I also co-host a podcast that helps keep it real for women who are juggling running a business and a family with a podcast called Miss Bossy Boots.

<a href="https://rachelcorbett.com.au/">Rachel Corbett</a> knows a thing or two about how to create a podcast. She&nbsp;has been knee-deep in audio for almost twenty years.
Before heading out on her own to start Podschool; an online program that teaches people how to create a podcast, Rachel was Head of Podcasts for <a href="https://www.mamamia.com.au/podcasts/">Mamamia</a> where she grew the podcast network from 15 to over 35 shows (including <a href="https://www.mamamia.com.au/work-and-money/lady-startup/">Lady Startup</a>), and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when she started.
In this episode of The How to do Marketing Show Rachel shares all of her podcast knowledge and experience with us. We talk about:
&gt; How to create content that your target audience will love to listen to &gt; How to grow your audience beyond your friends and family &gt; How often you should publish a podcast &gt; How many episode downloads you should be aiming for &gt; How to monetise your podcast
If you have ever thought about adding podcasting to help you to differentiate your brand, attract new audiences or to strengthen the relationship with your tribe, this is definitely an episode worth listening to.
For more information about Rachel Corbett's <a href="https://podschool.com.au/">Podschool</a>, click here. Rachel can also be found below:
<a href="https://www.instagram.com/podschool/">https://www.instagram.com/podschool/</a> <a href="https://www.instagram.com/_rachelcorbett/">https://www.instagram.com/_rachelcorbett/</a> <a href="https://www.linkedin.com/in/rachelcorbett1/">https://www.linkedin.com/in/rachelcorbett1/</a>
<hr>
Join us in the <a href="https://www.facebook.com/groups/howtodomarketingaustralia/">How to do Marketing group in Facebook</a>. Subscribe to receive weekly small business marketing tips by visiting our website: <a href="https://dragonflymarketing.com.au/">https://dragonflymarketing.com.au/&nbsp;</a>
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of <a href="https://dragonflymarketing.com.au/books/how-to-do-marketing/">How To Do Marketing &ndash; A Comprehensive Guide For Small Business. </a>&nbsp;It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
Oh, and I also co-host a podcast that helps keep it real for women who are juggling running a business and a family with a podcast called <a href="https://omny.fm/shows/miss-bossy-boots/playlists/podcast">Miss Bossy Boots</a>.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?

When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?

If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.

The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.

Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.

Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?

The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.

The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?
When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?
If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.
The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of &lsquo;How to do Marketing &ndash; A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.
Jane combines her frank &amp; no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.
Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?
The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.
The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

The How To Do Marketing show shares marketing insight and inspiration about best practice small business marketing.

The How to Do Marketing Show

Award-winning podcast producer, Rachel Corbett goes through everything you need to know about creating a successful podcast for your small business in this episode of the How to do Marketing Show.

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