Thought leadership is a marketing tactic that can be used to position and promote the expertise that you have in a particular subject matter.

In the marketing and business world, thought leaders include Seth Godin, Simon Sinek, Brene Brown etc. These are leaders within their industries who share their pioneering thoughts and opinions to help others.

There are infinite advantages to using thought leadership as a marketing tactic. Our guest for this episode; Nina Christian is a leading expert in this topic and generously shares her insight into how to approach thought leadership so that it is effective in achieving your business and marketing goals.

Nina is the founder and Managing Director of Melbourne based marketing agency; Braveda. She has been a marketer for 25 years and worked with global brands, small businesses and startups.

In this interview, Nina talks about:

> Exactly what thought leadership is and why it is important 
> How to approach thought leadership as an introvert
> What kind of information is best practice to share as a thought leader
> How long it is likely to take before you start to see the benefits of your thought leadership efforts
> How to overcome some of the more common challenges that you may face with becoming a thought leader.

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Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

Oh, and I also co-host a podcast that helps keep it real for women who are juggling running a business and a family with a podcast called Miss Bossy Boots.

Thought leadership is a marketing tactic that can be used to position and promote the expertise that you have in a particular subject matter.
In the marketing and business world, thought leaders include Seth Godin, Simon Sinek, Brene Brown etc. These are leaders within their industries who share their pioneering thoughts and opinions to help others.
There are infinite advantages to using thought leadership as a marketing tactic. Our guest for this episode; <a href="https://www.linkedin.com/in/ninachristian/">Nina Christian </a>is a leading expert in this topic and generously shares her insight into how to approach thought leadership so that it is effective in achieving your business and marketing goals.
Nina is the founder and Managing Director of Melbourne based marketing agency; <a href="https://braveda.com/">Braveda</a>. She has been a marketer for 25 years and worked with global brands, small businesses and startups.
In this interview, Nina talks about:
&gt; Exactly what thought leadership is and why it is important&nbsp; &gt; How to approach thought leadership as an introvert &gt; What kind of information is best practice to share as a thought leader &gt; How long it is likely to take before you start to see the benefits of your thought leadership efforts &gt; How to overcome some of the more common challenges that you may face with becoming a thought leader.
<hr>
Join us in the <a href="https://www.facebook.com/groups/howtodomarketingaustralia/">How to do Marketing group in Facebook</a>. Subscribe to receive weekly small business marketing tips by visiting our website: <a href="https://dragonflymarketing.com.au/">https://dragonflymarketing.com.au/&nbsp;</a>
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of <a href="https://dragonflymarketing.com.au/books/how-to-do-marketing/">How To Do Marketing &ndash; A Comprehensive Guide For Small Business. </a>&nbsp;It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
Oh, and I also co-host a podcast that helps keep it real for women who are juggling running a business and a family with a podcast called <a href="https://omny.fm/shows/miss-bossy-boots/playlists/podcast">Miss Bossy Boots</a>.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?

When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?

If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.

The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.

Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.

Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?

The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.

The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?
When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?
If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.
The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of &lsquo;How to do Marketing &ndash; A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.
Jane combines her frank &amp; no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.
Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?
The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.
The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

The How To Do Marketing show shares marketing insight and inspiration about best practice small business marketing.

The How to Do Marketing Show

Find out how you can use thought leadership as a marketing tactic to help differentiate you from your competition, position yourself as a subject expert and subsequently attract more leads.

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