Thought leadership is a marketing tactic that can be used to position and promote the expertise that you have in a particular subject matter.

In the marketing and business world, thought leaders include Seth Godin, Simon Sinek, Brene Brown etc. These are leaders within their industries who share their pioneering thoughts and opinions to help others.

There are infinite advantages to using thought leadership as a marketing tactic. Our guest for this episode; Nina Christian is a leading expert in this topic and generously shares her insight into how to approach thought leadership so that it is effective in achieving your business and marketing goals.

Nina is the founder and Managing Director of Melbourne based marketing agency; Braveda. She has been a marketer for 25 years and worked with global brands, small businesses and startups.

In this interview, Nina talks about:

> Exactly what thought leadership is and why it is important 
> How to approach thought leadership as an introvert
> What kind of information is best practice to share as a thought leader
> How long it is likely to take before you start to see the benefits of your thought leadership efforts
> How to overcome some of the more common challenges that you may face with becoming a thought leader.

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About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

Oh, and I also co-host a podcast that helps keep it real for women who are juggling running a business and a family with a podcast called Miss Bossy Boots.