Personal branding is often underestimated or shied away from by small business owners. For some it might feel like 'shameless self-promotion'. For others, the idea of a personal brand may not have even crossed your mind. 

However, as Personal Branding Specialist; Emma Lovell points out, the fact is, we all have a personal brand whether we like it or not. People have an opinion and a perception of who we are and what role we play in our business. So the question really is, do you control this narrative and pro-actively ensure that your personal brand is what it should be? Or, do you just leave it to chance?

Through her business Lovelly Communications; Emma helps small business owners to better communicate their message and their mission to have a greater impact, reach more people and really make a difference in the world. She's passionate, professional and 'Lovelly'. Emma believes that each of us has a unique personal brand and by understanding how to share it, you can gain greater clarity, confidence and connections in work and life.

In this episode, Emma explains how creating a personal brand can amplify (or detract from) your business opportunities. 

If you would like to get in contact with Emma, you can reach out and connect via any of her social channels listed below.

Facebook: LovellyCommunications
Instagram: @lovellyem
Linkedin: Emma Lovell
Twitter: @Lovellyinc

Join us in the How to do Marketing group in Facebook.

Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

Personal branding is often underestimated or shied away from by small business owners. For some it might feel like 'shameless self-promotion'. For others, the idea of a personal brand may not have even crossed your mind.&nbsp;
However, as Personal Branding Specialist; <a href="https://www.linkedin.com/in/emmalovelly/">Emma Lovell</a> points out, the fact is, we all have a personal brand whether we like it or not. People have an opinion and a perception of who we are and what role we play in our business. So the question really is, do you control this narrative and pro-actively ensure that your personal brand is what it should be? Or, do you just leave it to chance?
Through her business <a href="https://lovellycommunications.com/">Lovelly Communications</a>; Emma helps small business owners to better communicate their message and their mission to have a greater impact, reach more people and really make a difference in the world. She's passionate, professional and 'Lovelly'. Emma believes that each of us has a unique personal brand and by understanding how to share it, you can gain greater clarity, confidence and connections in work and life.
In this episode, Emma explains how creating a personal brand can amplify (or detract from) your business opportunities.&nbsp;
If you would like to get in contact with Emma, you can reach out and connect via any of her social channels listed below.
Facebook:&nbsp;<a href="http://www.facebook.com/LovellyCommunications" data-saferedirecturl="https://www.google.com/url?q=http://www.facebook.com/LovellyCommunications&amp;source=gmail&amp;ust=1598944992147000&amp;usg=AFQjCNHyPXCH1yr3ziu6X6VS-yEO8lNvpA">LovellyCommunications</a> Instagram:&nbsp;<a href="https://www.instagram.com/lovellyem/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/lovellyem/&amp;source=gmail&amp;ust=1598944992147000&amp;usg=AFQjCNEqGSKc_pwRcPGaUL50WTlRmsF6xQ">@lovellyem</a> Linkedin:&nbsp;<a href="http://au.linkedin.com/in/emmalovelly" data-saferedirecturl="https://www.google.com/url?q=http://au.linkedin.com/in/emmalovelly&amp;source=gmail&amp;ust=1598944992147000&amp;usg=AFQjCNGvr80Whof-6-gjV5Y1zwoFTTqWtw">Emma&nbsp;Lovell</a> Twitter: @<a href="http://twitter.com/#%21/lovellyinc" data-saferedirecturl="https://www.google.com/url?q=http://twitter.com/%23%2521/lovellyinc&amp;source=gmail&amp;ust=1598944992147000&amp;usg=AFQjCNGhnLxY11YDWfcC0sbpE_XTbGRXJg">Lovellyinc</a>
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Join us in the <a href="https://www.facebook.com/groups/howtodomarketingaustralia/">How to do Marketing group in Facebook</a>.
Subscribe to receive weekly small business marketing tips by visiting our website: <a href="https://dragonflymarketing.com.au/">https://dragonflymarketing.com.au/&nbsp;</a>
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of <a href="https://dragonflymarketing.com.au/books/how-to-do-marketing/">How To Do Marketing &ndash; A Comprehensive Guide For Small Business. </a>&nbsp;It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?

When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?

If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.

The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.

Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.

Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?

The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.

The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?
When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?
If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.
The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of &lsquo;How to do Marketing &ndash; A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.
Jane combines her frank &amp; no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.
Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?
The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.
The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

The How To Do Marketing show shares marketing insight and inspiration about best practice small business marketing.

The How to Do Marketing Show

Personal branding is often underestimated or shied away from by small business owners. For some it might feel like 'shameless self-promotion'. For others, the idea of a personal brand may not have even crossed your mind.  In this episode,  Personal Branding Specialist; Emma Lovell explains how creating a personal brand can amplify (or detract from) your business opportunities.

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