I’m a HUGE fan of events. I love attending them, I love organising them and most of all, I LOVE how they can bring together businesses and their customers to experience a really rich and engaging interaction.

Events will feature in most of my marketing plans for clients. Whether they be information seminars, industry conferences, networking sessions or annual VIP days where a business takes a bunch of their best clients for an afternoon at the local races, events can be a really powerful way to create engagement and build relationships.

But due to social distance and travel restriction, the events we once knew and loved have transitioned from offline and in-person to online.

This creates tremendous opportunity as it opens up the attendance of events to people based anywhere in the world. It also presents a few challenges – like how do you create the same level of energy and engagement with an online event?

In this episode, we speak with the CEO of Icon Corporate Events; Eyob Yesus. Eyob has been so busy this year working out how to transition his business from providing offline events to virtual events. Eyob has a career spanning more than 15 years in the events industry. He and his team at Icon Corporate events provide corporate event management services for businesses that want to deliver powerful, meaningful and engaging experiences to connect with people. 

In this chat, Eyob shares what events look like right now and how they will likely progress into the future. He shares how we can ensure that we are still leveraging events to achieve our marketing goals, even if we are executing these events online.

Join us in the How to do Marketing group in Facebook.

Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

I&rsquo;m a HUGE fan of events. I love attending them, I love organising them and most of all, I LOVE how they can bring together businesses and their customers to experience a really rich and engaging interaction.
Events will feature in most of my marketing plans for clients. Whether they be information seminars, industry conferences, networking sessions or annual VIP days where a business takes a bunch of their best clients for an afternoon at the local races, events can be a really powerful way to create engagement and build relationships.
But due to social distance and travel restriction, the events we once knew and loved have transitioned from offline and in-person to online.
This creates tremendous opportunity as it opens up the attendance of events to people based anywhere in the world. It also presents a few challenges &ndash; like how do you create the same level of energy and engagement with an online event?
In this episode, we speak with the CEO of Icon Corporate Events; Eyob Yesus. Eyob has been so busy this year working out how to transition his business from providing offline events to virtual events. Eyob has a career spanning more than 15 years in the events industry. He and his team at Icon Corporate events provide corporate event management services for businesses that want to deliver powerful, meaningful and engaging experiences to connect with people.&nbsp;
In this chat, Eyob shares what events look like right now and how they will likely progress into the future. He shares how we can ensure that we are still leveraging events to achieve our marketing goals, even if we are executing these events online.
<hr>
Join us in the <a href="https://www.facebook.com/groups/howtodomarketingaustralia/">How to do Marketing group in Facebook</a>.
Subscribe to receive weekly small business marketing tips by visiting our website: <a href="https://dragonflymarketing.com.au/">https://dragonflymarketing.com.au/&nbsp;</a>
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of <a href="https://dragonflymarketing.com.au/books/how-to-do-marketing/">How To Do Marketing &ndash; A Comprehensive Guide For Small Business. </a>&nbsp;It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?

When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?

If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.

The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.

Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.

Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?

The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.

The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?
When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?
If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.
The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of &lsquo;How to do Marketing &ndash; A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.
Jane combines her frank &amp; no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.
Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?
The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.
The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

The How To Do Marketing show shares marketing insight and inspiration about best practice small business marketing.

The How to Do Marketing Show

Events can play such a significant role in your marketing mix. They create an opportunity for human connection. They produce a certain energy that can only be produced when you stimulate all the senses. They are great for building or strengthening relationships with new and existing customers. But this year, the event landscape has changed. Find out what the future of events looks like in this chat with corporate event planner; Eyob Jesus.

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