It’s easy for small business owners to dismiss the idea of investing in brand development as it’s a hard one to directly measure the outcome of and it always seems like a hefty investment to make in isolation.

However, it’s honestly one of the most important investments that you can ever make in your business. A brand helps create attention in the short term and build trust and loyalty in the long term.

In this episode I speak with Aynsley Campbell, a branding specialist that has worked with many of my small business clients.

Aynsley shares:
How there is way more to a brand than a simple logo or brochure deign
How you can harness the skills of a brand specialist to create unique and consistent images in Canva
How she creates more leads for her own business by asking her customers at the completion of each job to refer her to another person looking for help with their branding

If you would like to reach out to Aynsley, you can find her here:

https://www.linkedin.com/in/aynsleycampbell/

https://www.facebook.com/aynsleycampbellcreative

or here: https://www.aynsleycampbellcreative.com/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

It’s easy for small business owners to dismiss the idea of investing in brand development as it’s a hard one to directly measure the outcome of and it always seems like a hefty investment to make in isolation.
However, it’s honestly one of the most important investments that you can ever make in your business. A brand helps create attention in the short term and build trust and loyalty in the long term.
In this episode I speak with Aynsley Campbell, a branding specialist that has worked with many of my small business clients.
Aynsley shares:
<ul>
<li aria-level="1">How there is way more to a brand than a simple logo or brochure deign</li>
<li aria-level="1">How you can harness the skills of a brand specialist to create unique and consistent images in Canva</li>
<li aria-level="1">How she creates more leads for her own business by asking her customers at the completion of each job to refer her to another person looking for help with their branding</li>
</ul>
If you would like to reach out to Aynsley, you can find her here:
<a href="https://www.linkedin.com/in/aynsleycampbell/">https://www.linkedin.com/in/aynsleycampbell/</a>
<a href="https://www.facebook.com/aynsleycampbellcreative">https://www.facebook.com/aynsleycampbellcreative</a>
or here: <a href="https://www.aynsleycampbellcreative.com/">https://www.aynsleycampbellcreative.com/</a>
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of <a href="https://dragonflymarketing.com.au/books/how-to-do-marketing/">How To Do Marketing – A Comprehensive Guide For Small Business. </a> It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?

When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?

If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.

The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.

Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.

Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?

The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.

The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?
When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?
If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.
The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of &lsquo;How to do Marketing &ndash; A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.
Jane combines her frank &amp; no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.
Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?
The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.
The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

The How To Do Marketing show shares marketing insight and inspiration about best practice small business marketing.

The How to Do Marketing Show

It’s easy for small business owners to dismiss the idea of investing in brand development as it’s a hard one to directly measure the outcome of and it always seems like a hefty investment to make in isolation.

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