Publishing regular blog posts is a marketing tactic that can help you to achieve quite a few marketing objectives. Blog posts can position you as a thought-leader, they can build trust from prospective customers, they can help to demonstrate your expertise in a topic. 

And on a more functional side, when posted to your website, they can increase the chances of your business being found online when someone is searching for a solution that you offer!

So if this is a marketing tactic that you think might fit into your content marketing plans, then I’d suggest listening to this episode of The How to do Marketing Show, featuring Remi Audette.

Remi Audette is an SEO Copywriter and Content Marketer who loves breaking down the mystery behind SEO, and helps small businesses take control of their content so they can grow online.

In this conversation we talk about the benefits of blog writing for small business. We cover off:
Why is it important for small business owners to consider blogging as part of their marketing activity
Should every business blog? 
What a best-practice blog post looks like. E.g. word count, structure, SEO considerations etc.
Where businesses typically go wrong with their blog writing or their website copy
How to write a blog post that will help build trust with a prospective customer
The link between search engine optimisation (SEO) and a business’s online website copy
Explanation of some of the technical terms relating to website copy 
What questions you ask a potential SEO provider if you are looking to outsource your SEO work

If you would like to get in touch with Remi, you can find her here:

Website: https://www.remiaudettecopywriter.com/

Instagram: https://www.instagram.com/remiaudettecopywriter/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

Publishing regular blog posts is a marketing tactic that can help you to achieve quite a few marketing objectives. Blog posts can position you as a thought-leader, they can build trust from prospective customers, they can help to demonstrate your expertise in a topic.&nbsp;
And on a more functional side, when posted to your website, they can increase the chances of your business being found online when someone is searching for a solution that you offer!
So if this is a marketing tactic that you think might fit into your content marketing plans, then I&rsquo;d suggest listening to this episode of The How to do Marketing Show, featuring Remi Audette.
Remi Audette is an SEO Copywriter and Content Marketer who loves breaking down the mystery behind SEO, and helps small businesses take control of their content so they can grow online.
In this conversation we talk about the benefits of blog writing for small business. We cover off:
<ul>
<li aria-level="1">Why is it important for small business owners to consider blogging as part of their marketing activity</li>
<li aria-level="1">Should every business blog?&nbsp;</li>
<li aria-level="1">What a best-practice blog post looks like. E.g. word count, structure, SEO considerations etc.</li>
<li aria-level="1">Where businesses typically go wrong with their blog writing or their website copy</li>
<li aria-level="1">How to write a blog post that will help build trust with a prospective customer</li>
<li aria-level="1">The link between search engine optimisation (SEO) and a business&rsquo;s online website copy</li>
<li aria-level="1">Explanation of some of the technical terms relating to website copy&nbsp;</li>
<li aria-level="1">What questions you ask a potential SEO provider if you are looking to outsource your SEO work</li>
</ul>
If you would like to get in touch with Remi, you can find her here:
Website: <a href="https://www.remiaudettecopywriter.com/">https://www.remiaudettecopywriter.com/</a>
Instagram: <a href="https://www.instagram.com/remiaudettecopywriter/">https://www.instagram.com/remiaudettecopywriter/</a>
<hr>
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of <a href="https://dragonflymarketing.com.au/books/how-to-do-marketing/">How To Do Marketing &ndash; A Comprehensive Guide For Small Business. </a>&nbsp;It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?

When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?

If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.

The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.

Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.

Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?

The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.

The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?
When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?
If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.
The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of &lsquo;How to do Marketing &ndash; A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.
Jane combines her frank &amp; no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.
Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?
The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.
The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

The How To Do Marketing show shares marketing insight and inspiration about best practice small business marketing.

The How to Do Marketing Show

Publishing regular blog posts is a marketing tactic that can help you to achieve quite a few marketing objectives. Blog posts can position you as a thought-leader, they can build trust from prospective customers, they can help to demonstrate your expertise in a topic.  And on a more functional side, when posted to your website, they can increase the chances of your business being found online when someone is searching for a solution that you offer!  So if this is a marketing tactic that you think might fit into your content marketing plans, then I’d suggest listening to this episode of The How to do Marketing Show, featuring Remi Audette.  Remi Audette is an SEO Copywriter and Content Marketer who loves breaking down the mystery behind SEO, and helps small businesses take control of their content so they can grow online.  In this conversation we talk about the benefits of blog writing for small business. We cover off:  Why is it important for small business owners to consider blogging as part of their marketing activity Should every business blog?  What a best-practice blog post looks like. E.g. word count, structure, SEO considerations etc. Where businesses typically go wrong with their blog writing or their website copy How to write a blog post that will help build trust with a prospective customer The link between search engine optimisation (SEO) and a business’s online website copy Explanation of some of the technical terms relating to website copy  What questions you ask a potential SEO provider if you are looking to outsource your SEO work  If you would like to get in touch with Remi, you can find her here: Website: https://www.remiaudettecopywriter.com/ Instagram: https://www.instagram.com/remiaudettecopywriter/    About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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