Alistair Flower of Flower Hotels is your textbook definition of a publican. However, his love of a good yarn and building relationships extends well beyond the front bar. Alistair or 'Flowery' has a real knack for knowing how to tap into a local community and to build an incredibly strong brand.

This penchant for community engagement has seen him win multiple national awards with the Australian Liquor Association and the Australian Hotels Association (AHA) - including winning Best Community Hotel in Australia for his flagship pub based in Port Macquarie; the Settlers Inn.

So how does he manage to engage his local community beyond the four walls of his pubs?

Sponsorship! 

Flowery is very strategic about how he approaches his sponsorship opportunities. He sets clear objectives, he very actively manages the sponsorship deal and he measures like a ninja.

If you are a small business who wants to better leverage your community engagement or even a sporting organisation who wants to understand how a sponsor chooses where to invest - then I suggest you listen to this episode with Alistair Flower!

If you'd like to connect with Alistair you can reach out to him on LinkedIn.

Join Jane and her team at Dragonfly Marketing by connecting

here - https://www.facebook.com/DragonflyMarketing/

or here - https://www.linkedin.com/in/janehillsdon/

and here - https://www.instagram.com/dragonfly_marketing/

 

Alistair Flower of Flower Hotels is your textbook definition of a publican. However, his love of a good yarn and building relationships extends well beyond the front bar. Alistair or 'Flowery' has a real knack for knowing how to tap into a local community and to build an incredibly strong brand.
This penchant for community engagement has seen him win multiple national awards with the Australian Liquor Association and the Australian Hotels Association (AHA) - including winning Best Community Hotel in Australia for his flagship pub based in Port Macquarie; the Settlers Inn.
So how does he manage to engage his local community beyond the four walls of his pubs?
Sponsorship!&nbsp;
Flowery is very strategic about how he approaches his sponsorship opportunities. He sets clear objectives, he very actively manages the sponsorship deal and he measures like a ninja.
If you are a small business who wants to better leverage your community engagement or even a sporting organisation who wants to understand how a sponsor chooses where to invest - then I suggest you listen to this episode with Alistair Flower!
If you'd like to connect with Alistair you can reach out to him on <a href="https://www.linkedin.com/in/alistairflower/">LinkedIn</a>.
Join Jane and her team at Dragonfly Marketing by connecting
here - <a href="https://www.facebook.com/DragonflyMarketing/">https://www.facebook.com/DragonflyMarketing/</a>
or here - <a href="https://www.linkedin.com/in/janehillsdon/">https://www.linkedin.com/in/janehillsdon/</a>
and here - <a href="https://www.instagram.com/dragonfly_marketing/">https://www.instagram.com/dragonfly_marketing/</a>
&nbsp;

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?

When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?

If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.

The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.

Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.

Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?

The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.

The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?
When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?
If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.
The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of &lsquo;How to do Marketing &ndash; A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.
Jane combines her frank &amp; no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.
Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?
The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.
The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

The How To Do Marketing show shares marketing insight and inspiration about best practice small business marketing.

The How to Do Marketing Show

How can your small business better leverage your local community sponsorships so that they lead to strong community engagement? Community engagement stands to build you a very strong and loyal tribe at the same time as building a community centric brand.  Alistair Flower shares how he successfully uses sponsorships to do all of this and best of all, drive bums on seats in his pubs.

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