Artists allowing their music to be used to sell a product unrelated to the music once was an uncool thing. But things changed, economic realities forced new game plans. Explore some of Alternative's notable "hired" songs over the past few decades in this episode. 

<p>Artists allowing their music to be used to sell a product unrelated to the music once was an uncool thing. But things changed, economic realities forced new game plans. Explore some of Alternative's notable "hired" songs over the past few decades in this episode. </p>

Hosted by Q101's Brian Phillips, the History of Alternative digs deep into everything alternative.

<p>Hosted by Q101's Brian Phillips, the History of Alternative digs deep into everything alternative.</p>

Advertisement