Joel Sousa is leading the revival of Famel, the iconic motorcycle brand that was a staple of Portugal’s working class from the 60s through the 80s. Now reimagined as a sleek, sustainable electric bike, Famel is ready to ride again and once again become the two wheeler of “the People”.

Joel Sousa’s engineering background and willingness to get his hands on everything is the passion that drives the new iteration of Famel.

Joel talks about what it takes to bring a national symbol back to life, what he’s learned from the journey, and, of course, shares his favorite Portuguese dish.

Joel Sousa is leading the revival of Famel, the iconic motorcycle brand that was a staple of Portugal&rsquo;s working class from the 60s through the 80s. Now reimagined as a sleek, sustainable electric bike, Famel is ready to ride again and once again become the two wheeler of &ldquo;the People&rdquo;.
Joel Sousa&rsquo;s engineering background and willingness to get his hands on everything is the passion that drives the new iteration of Famel.
Joel talks about what it takes to bring a national symbol back to life, what he&rsquo;s learned from the journey, and, of course, shares his favorite Portuguese dish.

Each week, join Tony Gonçalves—a U.S.-based Portuguese immigrant and successful media executive—as he explores the stories of those driving Portugal’s influence on the global stage. From visionary entrepreneurs to cultural pioneers, The Heart and Hustle of Portugal uncovers the unique ways the Portuguese identity thrives worldwide. As Expresso’s first English-language product, this series bridges cultures and connects the global audience to Portugal’s spirit of innovation, passion, and resilience.

Each week, join Tony Gonçalves—a U.S.-based Portuguese immigrant and successful media executive—as he explores the stories of those driving Portugal’s influence on the global stage. From visionary entrepreneurs to cultural pioneers, The Heart and Hustle of Portugal uncovers the unique ways the Portuguese identity thrives worldwide. As Expresso’s first English-language product, this series bridges cultures and connects the global audience to Portugal’s spirit of innovation, passion, and resilience.

Tony Gonçalves—a U.S.-based Portuguese immigrant and successful media executive— explores the stories of those driving Portugal’s influence on the global stage

The Heart & Hustle of Portugal

The Heart and Hustle of Portugal

Joel Sousa from Famel joins Tony Gonçalves for an earnest conversation about entrepreneurship and reviving an iconic brand.