Catarina Portas, the founder of A Vida Portuguesa, a store that celebrates and revives iconic Portuguese brands and products, shares her journey from journalism to entrepreneurship, from the opening of the first shop to a showcase at MoMA

Catarina Portas explains the importance of the swallow as a Portuguese icon and how A Vida Portuguesa is not about nostalgia but about identity and pride.

She also shares her favourite Portuguese qualities and how consumption can drive change in local economies.

Catarina Portas, the founder of A Vida Portuguesa, a store that celebrates and revives iconic Portuguese brands and products, shares her journey from journalism to entrepreneurship, from the opening of the first shop to a showcase at MoMA
Catarina Portas explains the importance of the swallow as a Portuguese icon and how A Vida Portuguesa is not about nostalgia but about identity and pride.
She also shares her favourite Portuguese qualities and how consumption can drive change in local economies.

Each week, join Tony Gonçalves—a U.S.-based Portuguese immigrant and successful media executive—as he explores the stories of those driving Portugal’s influence on the global stage. From visionary entrepreneurs to cultural pioneers, The Heart and Hustle of Portugal uncovers the unique ways the Portuguese identity thrives worldwide. As Expresso’s first English-language product, this series bridges cultures and connects the global audience to Portugal’s spirit of innovation, passion, and resilience.

Each week, join Tony Gonçalves—a U.S.-based Portuguese immigrant and successful media executive—as he explores the stories of those driving Portugal’s influence on the global stage. From visionary entrepreneurs to cultural pioneers, The Heart and Hustle of Portugal uncovers the unique ways the Portuguese identity thrives worldwide. As Expresso’s first English-language product, this series bridges cultures and connects the global audience to Portugal’s spirit of innovation, passion, and resilience.

Tony Gonçalves—a U.S.-based Portuguese immigrant and successful media executive— explores the stories of those driving Portugal’s influence on the global stage

The Heart & Hustle of Portugal

The Heart and Hustle of Portugal

Catarina Portas, the founder of Vida Portuguesa, shares her journey from journalism to entrepreneurship