how trends drive commercial creativity,

how creativity has its place right across the business, not just in the creative team

In this episode, we discuss how trends drive commercial creativity, and how creativity has its place right across the business, not just in the creative team. We also touch on big picture creative campaigns and how sometimes stepping outside of a brand's comfort zone is what makes a truly incredible campaign.

Featuring:

    •    Ross Blainey, creative collaboration lead & ambassador at Glenfiddich & The Balvenie (William Grant & Sons) 
    •    Tara Ford, chief creative officer at The Monkeys
    •    Celia Romaniuk, managing director at Accenture Song 

In this episode, we discuss how trends drive commercial creativity, and how creativity has its place right across the business, not just in the creative team. We also touch on big picture creative campaigns and how sometimes stepping outside of a brand's comfort zone is what makes a truly incredible campaign.
Featuring:       •    Ross Blainey, creative collaboration lead &amp; ambassador at Glenfiddich &amp; The Balvenie (William Grant &amp; Sons)      •    Tara Ford, chief creative officer at The Monkeys     •    Celia Romaniuk, managing director at Accenture Song

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers.

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies. 
Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi & Saatchi to provide unique insights into the world of marketing and advertising.

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies.  Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi &amp; Saatchi to provide unique insights into the world of marketing and advertising.

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