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How brands are using Augmented Reality and the Metaverse

The role of immersive content inside and outside of the metaverse, the role of creativity and also creative agencies in this space.

The rise of immersive content has taken the world by storm as 3D content and the impact of the metaverse take hold. In this episode, we’ll explore the role of immersive content inside and outside of the metaverse, the role of creativity and also creative agencies in this space.


Hosted by Pippa Chambers, editor The Growth Agenda

Featuring: 
Director Asia Marcom Strategy EA Games Liam McClure
Creative technologist at Special Laurent Marcus
Executive creative director at CHEP Network Amy Weston

The rise of immersive content has taken the world by storm as 3D content and the impact of the metaverse take hold. In this episode, we’ll explore the role of immersive content inside and outside of the metaverse, the role of creativity and also creative agencies in this space.
 Hosted by Pippa Chambers, editor The Growth Agenda
Featuring: 
<ul>
<li>Director Asia Marcom Strategy EA Games Liam McClure</li>
<li>Creative technologist at Special Laurent Marcus</li>
<li>Executive creative director at CHEP Network Amy Weston</li>
</ul>

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers.

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies. 
Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi & Saatchi to provide unique insights into the world of marketing and advertising.

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies.  Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi &amp; Saatchi to provide unique insights into the world of marketing and advertising.

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