How to bring First Nations’  perspective to the advertising industry

How to integrate and highlight First Nations’ thinking, voices and leadership within the advertising industry.

This episode touches on how we can integrate and highlight First Nations’ thinking, voices and leadership within the advertising industry. We discuss the opportunities to drive meaningful change and how brands can represent First Nations’ people and our shared culture.

Hosted by Pippa Chambers, editor The Growth Agenda

Featuring:
Yatu Widders Hunt, general manager at Cox Inall Ridgeway (part of Dentsu Creative)
Madison West, client partner and Aboriginal Affairs lead at Porter Novelli Australia

This episode touches on how we can integrate and highlight First Nations’ thinking, voices and leadership within the advertising industry. We discuss the opportunities to drive meaningful change and how brands can represent First Nations’ people and our shared culture.
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring:
<ul>
<li aria-level="1">Yatu Widders Hunt, general manager at Cox Inall Ridgeway (part of Dentsu Creative)</li>
<li aria-level="1">Madison West, client partner and Aboriginal Affairs lead at Porter Novelli Australia</li>
</ul>

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers.

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies. 
Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi & Saatchi to provide unique insights into the world of marketing and advertising.

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies.  Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi &amp; Saatchi to provide unique insights into the world of marketing and advertising.

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