How creativity can solve business problems

How creativity can be used to not only create unique adverts but to also solve complex business challenges

This week's episode is all about creativity from the brief to the final product, and how creativity can be used to not only create unique adverts but to also solve complex business challenges. We discuss that “gut instinct” when it comes to advertising, and how creativity is no longer limited to just the creative team. 

Hosted by Pippa Chambers, editor The Growth Agenda

Featuring:
Jodi McLeod, marketing manager of Bundaberg Rum and Johnny Walker at Diageo 
Andrew Fergusson, nation executive creative director at Leo Burnett 
Alex Derwin, chief creative officer at BMF Australia

This week's episode is all about creativity from the brief to the final product, and how creativity can be used to not only create unique adverts but to also solve complex business challenges. We discuss that “gut instinct” when it comes to advertising, and how creativity is no longer limited to just the creative team. 
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring:
<ul>
<li>Jodi McLeod, marketing manager of Bundaberg Rum and Johnny Walker at Diageo  Andrew Fergusson, nation executive creative director at Leo Burnett  Alex Derwin, chief creative officer at BMF Australia</li>
</ul>

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers.

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies. 
Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi & Saatchi to provide unique insights into the world of marketing and advertising.

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies.  Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi &amp; Saatchi to provide unique insights into the world of marketing and advertising.

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