The role of tech in marketing creativity

How the world of data and the world of creativity is evolving across both agencies and brands.

In today’s discussion, we explore how the world of data and the world of creativity can come together to create campaigns that almost pinpoint the desires of their target audience using the power of data points. We look at how this relationship between data and creativity evolves across both agencies and brands. 

Hosted by Pippa Chambers, editor The Growth Agenda

Featuring: 
Alex Wright, head of content at Catch
Rob Dougan, EGM for strategy and research at Tourism Australia
Simon Brock, executive creative director and GM of Digitas

In today’s discussion, we explore how the world of data and the world of creativity can come together to create campaigns that almost pinpoint the desires of their target audience using the power of data points. We look at how this relationship between data and creativity evolves across both agencies and brands. 
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring: 
<ul>
<li>Alex Wright, head of content at Catch</li>
<li>Rob Dougan, EGM for strategy and research at Tourism Australia</li>
<li>Simon Brock, executive creative director and GM of Digitas</li>
</ul>

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers.

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies. 
Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi & Saatchi to provide unique insights into the world of marketing and advertising.

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies.  Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi &amp; Saatchi to provide unique insights into the world of marketing and advertising.

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