Should brands put purpose before profit?

Putting purpose beyond profit is not an easy mindset to switch to. Must modern brands take on this view and what’s the role of the marketer on the front line of articulating purpose as a mission?

Putting purpose beyond profit is not an easy mindset to switch to. Must modern brands take on this view and what’s the role of the marketer on the front line of articulating purpose as a mission? In this episode, we’ll explore the impact, opportunities and challenges around doubling down on purpose as a priority.

Hosted by Pippa Chambers, editor The Growth Agenda

Featuring
Kirsty Muddle, chief executive officer at dentsu Creative
Rennie Freer, head of marketing at Kmart 
Lizzie Young, chief executive officer at WeAre8  

Putting purpose beyond profit is not an easy mindset to switch to. Must modern brands take on this view and what’s the role of the marketer on the front line of articulating purpose as a mission? In this episode, we’ll explore the impact, opportunities and challenges around doubling down on purpose as a priority.
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring
<ul>
<li aria-level="1">Kirsty Muddle, chief executive officer at dentsu Creative</li>
<li aria-level="1">Rennie Freer, head of marketing at Kmart </li>
<li aria-level="1">Lizzie Young, chief executive officer at WeAre8  </li>
</ul>

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers.

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies. 
Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi & Saatchi to provide unique insights into the world of marketing and advertising.

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies.  Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi &amp; Saatchi to provide unique insights into the world of marketing and advertising.

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