Guest: Jonathan Spencer, Brand and Campaign Manager at OneDayOnly.co.za

As South Africans celebrate inflation falling to 3.8%, the lowest since March 2021, many consumers will continue to rely on discounts, promotions, and loyalty programs to manage their spending amid enduring financial challenges. Jonathan Spencer, Brand and Campaign Manager at OneDayOnly.co.za, explains that this persistent trend is driven by economic pressures, strategic spending habits, and the psychological boost of securing a great deal. Research supports that consumers save significantly with promotions, and younger generations are leading this cost-conscious behaviour. Social media influencers further influence this trend, showcasing deals that resonate with shoppers navigating an economy still marked by inflation.