Sending your DNA in to a website to find out your background has become a trendy thing to do.
But, is there a hidden cost to this?
DNA testing company 23andMe is in financial crisis, raising questions about what will happen to the data it holds on 15 million customers worldwide.
New Zealanders are concerned their genetic information could be on-sold and used for other purposes, including insurance or law enforcement.
Today on The Front Page, privacy lawyer Rick Shera joins us to explain the concerns here.
Follow The Front Page on iHeartRadio, Apple Podcasts, Spotify or wherever you get your podcasts.
You can read more about this and other stories in the New Zealand Herald, online at nzherald.co.nz, or tune in to news bulletins across the NZME network.
Host: Chelsea Daniels
Sound Engineer: Dan Goodwin
Producer: Ethan Sills