Ever feel like you’re getting less bang for your buck at the supermarket? Well you might be right.

As production costs rise, many companies have been resorting to what’s called ‘Shrinkflation’. Rather than raising the cost to the consumer, they make the product smaller while charging the same price.  

According to a Global Inflation Monitor survey in 2023, 46% of consumers said that they have noticed shrinkflation, with 55% of kiwi consumers noticing the tactic and the same amount stating the practice was an unacceptable response to rising costs. 

Today on The Front Page, we’re joined by Massey University marketing professor, Bodo Lang to discuss the ethics behind shrinkflation.

Ever feel like you’re getting less bang for your buck at the supermarket? Well you might be right.
As production costs rise, many companies have been resorting to what’s called ‘Shrinkflation’. Rather than raising the cost to the consumer, they make the product smaller while charging the same price.  
According to a Global Inflation Monitor survey in 2023, 46% of consumers said that they have noticed shrinkflation, with 55% of kiwi consumers noticing the tactic and the same amount stating the practice was an unacceptable response to rising costs. 
Today on The Front Page, we’re joined by Massey University marketing professor, Bodo Lang to discuss the ethics behind shrinkflation.

Keeping up to date with the news just became a little easier. Available every weekday at 5am, tune in as Chelsea Daniels chats with the journalists and newsmakers, going behind the headlines to break down what you need to know on the biggest stories of the day. 

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<li>Keeping up to date with the news just became a little easier. Available every weekday at 5am, tune in as Chelsea Daniels chats with the journalists and newsmakers, going behind the headlines to break down what you need to know on the biggest stories of the day. </li>
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Every day, The Front Page takes you behind the scenes of the biggest story from the New Zealand Herald. Hosted by Damien Venuto

The Front Page

Keeping up to date with the news just became a little easier. Available every weekday at 5am, tune in as Chelsea Daniels chats with the journalists and newsmakers, going behind the headlines to break down what you need to know on the biggest stories of the day.

‘Shrinkflation’ is becoming more common - but, what is it?

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/5f30bca0-cc78-4b75-8f7e-b22200411315/transcript

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