New Zealanders will finally get to experience the labyrinth that is an IKEA store from December 4.

The new Sylvia Park site in Auckland is one of the company’s largest in the Southern Hemisphere – about the size of three rugby fields.

There’ll be thousands of products available online and in store, and yes, they will be serving up their famous Swedish meatballs in a 426-seat cafeteria.

So, why do we get so excited about international brands setting up on our shores? And, is there enough appetite for IKEA to succeed where others haven’t?

Today on The Front Page, Quantum Jump CEO and marketing expert Ben Goodale is with us to explain the hype around one of the world’s leading retailers coming to our shores.

Follow The Front Page on iHeartRadio, Apple Podcasts, Spotify or wherever you get your podcasts.

You can read more about this and other stories in the New Zealand Herald, online at nzherald.co.nz, or tune in to news bulletins across the NZME network.

Host: Chelsea Daniels
Editor/Producer: Richard Martin
Producer: Jane Yee

New Zealanders will finally get to experience the labyrinth that is an IKEA store from December 4.
The new Sylvia Park site in Auckland is one of the company&rsquo;s largest in the Southern Hemisphere &ndash; about the size of three rugby fields.
There&rsquo;ll be thousands of products available online and in store, and yes, they will be serving up their famous Swedish meatballs in a 426-seat cafeteria.
So, why do we get so excited about international brands setting up on our shores? And, is there enough appetite for IKEA to succeed where others haven&rsquo;t?
Today on The Front Page, Quantum Jump CEO and marketing expert Ben Goodale is with us to explain the hype around one of the world&rsquo;s leading retailers coming to our shores.
Follow The Front Page on iHeartRadio, Apple Podcasts, Spotify or wherever you get your podcasts.
You can read more about this and other stories in the New Zealand Herald, online at nzherald.co.nz, or tune in to news bulletins across the NZME network.
Host: Chelsea Daniels Editor/Producer: Richard Martin Producer: Jane Yee

Go beyond the headlines with The Front Page, the New Zealand Herald’s daily news podcast. Each weekday Chelsea Daniels unpacks the stories shaping Aotearoa, from what’s happening in our own backyard to global events shaping our future.

Every episode we speak to leaders, experts, reporters, and those living the story, so you get the full picture. 

Subscribe now so you never miss an episode.

Go beyond the headlines with The Front Page, the New Zealand Herald&rsquo;s daily news podcast. Each weekday Chelsea Daniels unpacks the stories shaping Aotearoa, from what&rsquo;s happening in our own backyard to global events shaping our future.
Every episode we speak to leaders, experts, reporters, and those living the story, so you get the full picture.&nbsp;
Subscribe now so you never miss an episode.

Every day, The Front Page takes you behind the scenes of the biggest story from the New Zealand Herald. Hosted by Damien Venuto

The Front Page

Go beyond the headlines with The Front Page, the New Zealand Herald’s daily news analysis podcast. Each weekday Chelsea Daniels unpacks the stories shaping Aotearoa, from what’s happening in our own backyard to global events shaping our future. Every episode we speak to leaders, experts, reporters, and those living the story, so you get the full picture. Subscribe now so you never miss an episode.

Go beyond the headlines with The Front Page, the New Zealand Herald&rsquo;s daily news analysis podcast. Each weekday Chelsea Daniels unpacks the stories shaping Aotearoa, from what&rsquo;s happening in our own backyard to global events shaping our future. Every episode we speak to leaders, experts, reporters, and those living the story, so you get the full picture. Subscribe now so you never miss an episode.

Reissue: Costco, then Ikea: What could be the next megastore and why do we care?

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/33092a6a-eda8-4d2c-a882-b3b401688399/transcript

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