It’s the moment anyone looking for a conveniently packaged, Swedish designed kitchen cabinet is waiting for.

Ikea opens in Auckland this week at Sylvia Park – and it’ll be the company’s largest store in the Southern Hemisphere, about the size of three rugby fields.

You’d be pressed to find someone who hasn’t encountered news of the iconic brand in Aotearoa. But why is it such a big deal? What’s so different about Ikea?

We’ve brought Quantum Jump CEO and marketing expert Ben Goodale along with us to get an early look at the labyrinth that is Ikea.

Later we will speak to Patricia Routledge, Country Communication Manager at IKEA AU & NZ about the specifics of how the team chose to market Ikea to Kiwis.

Follow The Front Page on iHeartRadio, Apple Podcasts, Spotify or wherever you get your podcasts.

You can read more about this and other stories in the New Zealand Herald, online at nzherald.co.nz, or tune in to news bulletins across the NZME network.

Host: Chelsea Daniels
Editor/Producer: Richard Martin
Producer: Jane Yee

It&rsquo;s the moment anyone looking for a conveniently packaged, Swedish designed kitchen cabinet is waiting for.
Ikea opens in Auckland this week at Sylvia Park &ndash; and it&rsquo;ll be the company&rsquo;s largest store in the Southern Hemisphere, about the size of three rugby fields.
You&rsquo;d be pressed to find someone who hasn&rsquo;t encountered news of the iconic brand in Aotearoa. But why is it such a big deal? What&rsquo;s so different about Ikea?
We&rsquo;ve brought Quantum Jump CEO and marketing expert Ben Goodale along with us to get an early look at the labyrinth that is Ikea.
Later we will speak to Patricia Routledge, Country Communication Manager at IKEA AU &amp; NZ about the specifics of how the team chose to market Ikea to Kiwis.
Follow The Front Page on iHeartRadio, Apple Podcasts, Spotify or wherever you get your podcasts.
You can read more about this and other stories in the New Zealand Herald, online at nzherald.co.nz, or tune in to news bulletins across the NZME network.
Host: Chelsea Daniels Editor/Producer: Richard Martin Producer: Jane Yee

Go beyond the headlines with The Front Page, the New Zealand Herald’s daily news podcast. Each weekday Chelsea Daniels unpacks the stories shaping Aotearoa, from what’s happening in our own backyard to global events shaping our future.

Every episode we speak to leaders, experts, reporters, and those living the story, so you get the full picture. 

Subscribe now so you never miss an episode.

Go beyond the headlines with The Front Page, the New Zealand Herald&rsquo;s daily news podcast. Each weekday Chelsea Daniels unpacks the stories shaping Aotearoa, from what&rsquo;s happening in our own backyard to global events shaping our future.
Every episode we speak to leaders, experts, reporters, and those living the story, so you get the full picture.&nbsp;
Subscribe now so you never miss an episode.

Every day, The Front Page takes you behind the scenes of the biggest story from the New Zealand Herald. Hosted by Damien Venuto

The Front Page

Go beyond the headlines with The Front Page, the New Zealand Herald’s daily news analysis podcast. Each weekday Chelsea Daniels unpacks the stories shaping Aotearoa, from what’s happening in our own backyard to global events shaping our future. Every episode we speak to leaders, experts, reporters, and those living the story, so you get the full picture. Subscribe now so you never miss an episode.

Go beyond the headlines with The Front Page, the New Zealand Herald&rsquo;s daily news analysis podcast. Each weekday Chelsea Daniels unpacks the stories shaping Aotearoa, from what&rsquo;s happening in our own backyard to global events shaping our future. Every episode we speak to leaders, experts, reporters, and those living the story, so you get the full picture. Subscribe now so you never miss an episode.

Nau mai Ikea: What to know before Sylvia Park store opens

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/fa89d639-7baa-4944-af0c-b3a60020985a/transcript

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