One of the more ambitious plans to come out of cruising’s pandemic pause was from Royal Caribbean International: a world cruise on the Serenade of the Seas. It was notable for being an extremely long cruise, at 274 days, and from a contemporary line – a brand not used to the nuances of a lengthy voyage. And not only did Royal Caribbean embark on what it called the Ultimate World Cruise, it took on social media influencers who chronicled the trip on a day-by-day – and even hour by hour – basis.

The cruise wrapped this month in Miami, with Royal Caribbean brass joining the Serenade for its last few days down the eastern seaboard. On this episode, host Rebecca Tobin talks with Royal’s senior vice president of sales, service and trade marketing Vicki Freed about the endeavor: Why it was conceived, how it blossomed into a nearly yearlong cruise, a big advisor sale and lessons learned for a (possible) future world cruise.

Episode sponsor:

This episode is sponsored by AmaWaterways https://www.amawaterways.com

Related reports:

Royal Caribbean International: www.royalcaribbean.com

A TikTok sensation, Royal Caribbean's world cruise comes to an end https://www.travelweekly.com/Cruise-Travel/Royal-Ultimate-World-Cruise-analysis

Cruise Insight: A new era of world cruising https://www.travelweekly.com/Cruise-Travel/Insights/Holland-America-world-cruise-new-era

The Ultimate World Cruise is a social media bonanza https://www.travelweekly.com/Richard-Turen/This-might-be-the-worlds-biggest-cruise-story

Michael Bayley talks Icon and the world cruise at CruiseWorld https://www.travelweekly.com/CruiseWorld-Coverage/Bayley-talks-Royal-Caribbean-world-cruise-and-Ikon-of-the-Seas

Travel advisor books top suite on Royal's world cruise https://www.travelweekly.com/Cruise-Travel/Travel-advisor-books-top-suite-Royal-Caribbean-world-cruise

One of the more ambitious plans to come out of cruising’s pandemic pause was from Royal Caribbean International: a world cruise on the Serenade of the Seas. It was notable for being an extremely long cruise, at 274 days, and from a contemporary line – a brand not used to the nuances of a lengthy voyage. And not only did Royal Caribbean embark on what it called the Ultimate World Cruise, it took on social media influencers who chronicled the trip on a day-by-day – and even hour by hour – basis.
The cruise wrapped this month in Miami, with Royal Caribbean brass joining the Serenade for its last few days down the eastern seaboard. On this episode, host Rebecca Tobin talks with Royal’s senior vice president of sales, service and trade marketing Vicki Freed about the endeavor: Why it was conceived, how it blossomed into a nearly yearlong cruise, a big advisor sale and lessons learned for a (possible) future world cruise.
Episode sponsor:
This episode is sponsored by AmaWaterways <a href="https://www.amawaterways.com">https://www.amawaterways.com</a>
Related reports:
Royal Caribbean International: <a href="http://www.royalcaribbean.com">www.royalcaribbean.com</a>
A TikTok sensation, Royal Caribbean's world cruise comes to an end <a href="https://www.travelweekly.com/Cruise-Travel/Royal-Ultimate-World-Cruise-analysis">https://www.travelweekly.com/Cruise-Travel/Royal-Ultimate-World-Cruise-analysis</a>
Cruise Insight: A new era of world cruising <a href="https://www.travelweekly.com/Cruise-Travel/Insights/Holland-America-world-cruise-new-era">https://www.travelweekly.com/Cruise-Travel/Insights/Holland-America-world-cruise-new-era</a>
The Ultimate World Cruise is a social media bonanza <a href="https://www.travelweekly.com/Richard-Turen/This-might-be-the-worlds-biggest-cruise-story">https://www.travelweekly.com/Richard-Turen/This-might-be-the-worlds-biggest-cruise-story</a>
Michael Bayley talks Icon and the world cruise at CruiseWorld <a href="https://www.travelweekly.com/CruiseWorld-Coverage/Bayley-talks-Royal-Caribbean-world-cruise-and-Ikon-of-the-Seas">https://www.travelweekly.com/CruiseWorld-Coverage/Bayley-talks-Royal-Caribbean-world-cruise-and-Ikon-of-the-Seas</a>
Travel advisor books top suite on Royal's world cruise <a href="https://www.travelweekly.com/Cruise-Travel/Travel-advisor-books-top-suite-Royal-Caribbean-world-cruise">https://www.travelweekly.com/Cruise-Travel/Travel-advisor-books-top-suite-Royal-Caribbean-world-cruise</a>

Travel Weekly's team of reporters, editors and contributors explore ideas, share experiences and provide insight into what they’ve uncovered while reporting on some of the biggest trends in travel.

Travel Weekly's team of reporters, editors and contributors explore ideas, share experiences and provide insight into what they&rsquo;ve uncovered while reporting on some of the biggest trends in travel.

Hosted by Rebecca Tobin, managing editor of Travel Weekly

The Folo by Travel Weekly

Travel Weekly's team of reporters, editors and contributors take a deep dive into the biggest travel story of the week. 

In each episode, we invite invite our team of journalists and their trusted sources to delve into major travel trends that industry insiders, or just travelers, want to know about.  

You may be wondering: Why the Folo? Well, a folo -- f o l o -- is a journalism term, a kind of shorthand that basically means to follow a breaking news story with more in depth reporting and analysis. And at the Folo podcast, that's what we do. 

Hosted by Travel Weekly managing editor Rebecca Tobin.

Travel Weekly's team of reporters, editors and contributors take a deep dive into the biggest travel story of the week.&nbsp;
In each episode, we invite invite our team of journalists and their trusted sources to delve into major travel trends that industry insiders, or just travelers, want to know about. &nbsp;
You may be wondering: Why the Folo? Well, a folo -- f o l o -- is a journalism term, a kind of shorthand that basically means to follow a breaking news story with more in depth reporting and analysis. And at the Folo podcast, that's what we do.&nbsp;
Hosted by Travel Weekly managing editor Rebecca Tobin.

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