It's still a niche trend, but maybe not for long: Younger travelers are increasingly seeking out alcohol-free tours. The rise of tour options for sober and sober-curious travelers comes as more people are cutting back on booze -- or eliminating it altogether.

In this episode we’re examining the trend with Heather Leisman, the president of EF Ultimate Break, and tours editor Brinley Hineman. Among our topics today: What is sober curious travel, whether zero-proof and mocktail culture have contributed to the trend, what’s the vibe on a sober tour and how travel options can be expanded for those living the sober lifestyle.

This episode was recorded April 18 and has been edited for length and clarity.

Episode sponsor: 

This episode is sponsored by The TTC Tour Brands https://agents.ttc.com/login

Related links:

There's a growing thirst of sober travel https://www.travelweekly.com/Travel-News/Tour-Operators/Growing-thirst-for-sober-travel

Due to high interest, EF Ultimate Break adds more sober tours https://www.travelweekly.com/Travel-News/Tour-Operators/EF-Ultimate-Break-adds-more-sober-tours

A 2022 home-based travel agent insight: Exploring, and enjoying, sober travel https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Insights/Exploring-and-enjoying-sober-travel

A 2022 cover story: Zero-proof cocktails are in demand at high-end hotels and cruise ships https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Hold-the-booze

EF Ultimate Break's Sober Adventures https://www.efultimatebreak.com/trip-collections/sober-adventures

 

 

 

It's still a niche trend, but maybe not for long: Younger travelers are increasingly seeking out alcohol-free tours. The rise of tour options for sober and sober-curious travelers comes as more people are cutting back on booze -- or eliminating it altogether.
In this episode we&rsquo;re examining the trend with Heather Leisman, the president of EF Ultimate Break, and tours editor Brinley Hineman. Among our topics today: What is sober curious travel, whether zero-proof and mocktail culture have contributed to the trend, what&rsquo;s the vibe on a sober tour and how travel options can be expanded for those living the sober lifestyle.
This episode was recorded April 18 and has been edited for length and clarity.
Episode sponsor: 
This episode is sponsored by The TTC Tour Brands&nbsp;<a href="https://agents.ttc.com/login">https://agents.ttc.com/login</a>
Related links:
There's a growing thirst of sober travel <a href="https://www.travelweekly.com/Travel-News/Tour-Operators/Growing-thirst-for-sober-travel">https://www.travelweekly.com/Travel-News/Tour-Operators/Growing-thirst-for-sober-travel</a>
Due to high interest, EF Ultimate Break adds more sober tours <a href="https://www.travelweekly.com/Travel-News/Tour-Operators/EF-Ultimate-Break-adds-more-sober-tours">https://www.travelweekly.com/Travel-News/Tour-Operators/EF-Ultimate-Break-adds-more-sober-tours</a>
A 2022 home-based travel agent insight: Exploring, and enjoying, sober travel&nbsp;<a href="https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Insights/Exploring-and-enjoying-sober-travel">https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Insights/Exploring-and-enjoying-sober-travel</a>
A 2022 cover story: Zero-proof cocktails are in demand at high-end hotels and cruise ships&nbsp;<a href="https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Hold-the-booze">https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Hold-the-booze</a>
EF Ultimate Break's Sober Adventures <a href="https://www.efultimatebreak.com/trip-collections/sober-adventures">https://www.efultimatebreak.com/trip-collections/sober-adventures</a>
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Travel Weekly's team of reporters, editors and contributors explore ideas, share experiences and provide insight into what they’ve uncovered while reporting on some of the biggest trends in travel.

Travel Weekly's team of reporters, editors and contributors explore ideas, share experiences and provide insight into what they&rsquo;ve uncovered while reporting on some of the biggest trends in travel.

Hosted by Rebecca Tobin, managing editor of Travel Weekly

The Folo by Travel Weekly

Travel Weekly's team of reporters, editors and contributors take a deep dive into the biggest travel story of the week. 

In each episode, we invite invite our team of journalists and their trusted sources to delve into major travel trends that industry insiders, or just travelers, want to know about.  

You may be wondering: Why the Folo? Well, a folo -- f o l o -- is a journalism term, a kind of shorthand that basically means to follow a breaking news story with more in depth reporting and analysis. And at the Folo podcast, that's what we do. 

Hosted by Travel Weekly managing editor Rebecca Tobin.

Travel Weekly's team of reporters, editors and contributors take a deep dive into the biggest travel story of the week.&nbsp;
In each episode, we invite invite our team of journalists and their trusted sources to delve into major travel trends that industry insiders, or just travelers, want to know about. &nbsp;
You may be wondering: Why the Folo? Well, a folo -- f o l o -- is a journalism term, a kind of shorthand that basically means to follow a breaking news story with more in depth reporting and analysis. And at the Folo podcast, that's what we do.&nbsp;
Hosted by Travel Weekly managing editor Rebecca Tobin.