The Folo welcomes back two contributors, Margie Jordan of CCRA and Kier Matthews of Classic Vacations, as they again tackle the problem of diversity in travel. In this episode, the jumping-off point is a survey of travel advisors conducted by Travel Weekly that revealed a wide gulf between how white travel sellers and nonwhite sellers perceive diversity in the travel industry. Matthews and Jordan also discussed the results of an MMGY survey of Black travelers and how much they spend on leisure vacations: Nearly $110 billion in 2019.  

FURTHER READING

Diversity perception and reality: The Travel Weekly survey:https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Diversity-perception-and-reality 

Forum: Stephanie Jones: The new administration must do more for Black businesses:https://www.travelweekly.com/Articles/New-administration-must-do-more-for-Black-businesses 

MMGY report: Black leisure travelers spent $109 billion on travel in 2019:https://www.travelweekly.com/North-America-Travel/Report-Black-leisure-travelers-spent-109-billion-on-travel-in-2019 

Trade secrets column: The financial argument for a diverse client base:https://www.travelweekly.com/Jamie-Biesiada/The-financial-argument-for-a-diverse-client-base 

Previously on the Folo: 

Episode 9: Black voices in travel: https://www.travelweekly.com/Podcasts/Folo/Black-voices-in-travel

About The Folo by Travel Weekly podcast: A folo is a journalism term for an article that "follows" a news report to offer additional facts and context. On The Folo by Travel Weekly podcast, we'll take you behind the scenes as we talk with reporters, editors and contributors to explore ideas and share experiences in the reporting of the biggest travel trends. 

This episode of the Folo by Travel Weekly is sponsored by Puerto Vallarta, Riviera Nayarit and Delta Vacations. 

TRAVEL WEEKLY RESOURCES

Podcasts:TravelWeekly.com/Podcasts

eNewsletters:TravelWeekly.com/Newsletters

Twitter Chats:TravelWeekly.com/Twitter

Instagram: @twtravelnews

Twitter: @twtravelnews

Facebook:TravelWeekly.com/Facebook

The&nbsp;Folo&nbsp;welcomes back two contributors, Margie Jordan of CCRA and Kier Matthews of Classic Vacations, as they again tackle the problem of diversity in travel. In this episode, the jumping-off point is a survey of travel advisors conducted by Travel Weekly that revealed a wide gulf between how white travel sellers and nonwhite sellers perceive diversity in the travel industry. Matthews and Jordan also discussed&nbsp;the results of an MMGY survey of Black travelers and how much they spend on leisure vacations: Nearly $110 billion in 2019.&nbsp;&nbsp;
<hr>
FURTHER READING
Diversity perception and reality: The Travel Weekly survey: <a href="https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Diversity-perception-and-reality">https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Diversity-perception-and-reality</a>&nbsp;
Forum: Stephanie Jones: The new administration must do more for Black businesses: <a href="https://www.travelweekly.com/Articles/New-administration-must-do-more-for-Black-businesses">https://www.travelweekly.com/Articles/New-administration-must-do-more-for-Black-businesses</a>&nbsp;
MMGY report: Black leisure travelers spent $109 billion on travel in 2019: <a href="https://www.travelweekly.com/North-America-Travel/Report-Black-leisure-travelers-spent-109-billion-on-travel-in-2019">https://www.travelweekly.com/North-America-Travel/Report-Black-leisure-travelers-spent-109-billion-on-travel-in-2019</a>&nbsp;
Trade secrets column: The financial argument for a diverse client base: <a href="https://www.travelweekly.com/Jamie-Biesiada/The-financial-argument-for-a-diverse-client-base">https://www.travelweekly.com/Jamie-Biesiada/The-financial-argument-for-a-diverse-client-base</a>&nbsp;
Previously on the Folo:&nbsp;
Episode 9: Black voices in travel: <a href="https://www.travelweekly.com/Podcasts/Folo/Black-voices-in-travel">https://www.travelweekly.com/Podcasts/Folo/Black-voices-in-travel</a>
About The&nbsp;Folo&nbsp;by Travel Weekly podcast: A&nbsp;folo&nbsp;is a journalism term for an article that "follows" a news report to offer additional facts and context. On The&nbsp;Folo&nbsp;by Travel Weekly podcast, we'll take you behind the scenes as we talk with reporters, editors and contributors to explore ideas and share experiences in the reporting of the biggest travel trends.&nbsp;
This episode of the&nbsp;Folo&nbsp;by Travel Weekly is sponsored by Puerto Vallarta, Riviera Nayarit and Delta Vacations.&nbsp;
<hr>
TRAVEL WEEKLY RESOURCES
Podcasts: <a href="https://www.travelweekly.com/podcasts">TravelWeekly.com/Podcasts</a>
eNewsletters: <a href="https://www.travelweekly.com/Newsletters">TravelWeekly.com/Newsletters</a>
Twitter Chats: <a href="https://www.travelweekly.com/twitter">TravelWeekly.com/Twitter</a>
Instagram: @<a href="https://instagram.com/twtravelnews">twtravelnews</a>
Twitter: @<a href="https://twitter.com/twtravelnews">twtravelnews</a>
Facebook: <a href="https://www.travelweekly.com/facebook">TravelWeekly.com/Facebook</a>

Travel Weekly's team of reporters, editors and contributors explore ideas, share experiences and provide insight into what they’ve uncovered while reporting on some of the biggest trends in travel.

Travel Weekly's team of reporters, editors and contributors explore ideas, share experiences and provide insight into what they&rsquo;ve uncovered while reporting on some of the biggest trends in travel.

Hosted by Rebecca Tobin, managing editor of Travel Weekly

The Folo by Travel Weekly

Travel Weekly's team of reporters, editors and contributors take a deep dive into the biggest travel story of the week. 

In each episode, we invite invite our team of journalists and their trusted sources to delve into major travel trends that industry insiders, or just travelers, want to know about.  

You may be wondering: Why the Folo? Well, a folo -- f o l o -- is a journalism term, a kind of shorthand that basically means to follow a breaking news story with more in depth reporting and analysis. And at the Folo podcast, that's what we do. 

Hosted by Travel Weekly managing editor Rebecca Tobin.

Travel Weekly's team of reporters, editors and contributors take a deep dive into the biggest travel story of the week.&nbsp;
In each episode, we invite invite our team of journalists and their trusted sources to delve into major travel trends that industry insiders, or just travelers, want to know about. &nbsp;
You may be wondering: Why the Folo? Well, a folo -- f o l o -- is a journalism term, a kind of shorthand that basically means to follow a breaking news story with more in depth reporting and analysis. And at the Folo podcast, that's what we do.&nbsp;
Hosted by Travel Weekly managing editor Rebecca Tobin.